# Dotidot

> Dotidot is a performance marketing automation platform for eCommerce brands.
> It provides feed management, PPC automation (Google Search, Shopping, Performance Max),
> Meta Advantage+ Shopping automation, and product analytics.
> Used by 7,500+ organizations across 50+ countries,
> processing 40M EUR in marketing budgets annually.
> Formerly known as PPC Bee (founded 2013/2015, rebranded 2023).
> Google Shopping Partner certified.

## Core Product Pages

- [Feed Management](https://www.dotidot.io/product/feed-management): Transform and distribute product data across 80+ channels. Key stats: 3.34 billion items processed in the last 6 months, 62 million items on peak days, 1,000+ active feed exports daily.
- [PPC Automation](https://www.dotidot.io/product/ppc-automation): Automate Search, Shopping, Display, and Performance Max campaigns. Covers keyword automation, ad customizers, and campaign strategies (ROAS, profit, bestsellers, zombies). Key stats: 730% ROAS increase, 70% more search ad volume, -36% cost per conversion.
- [Meta Automation](https://www.dotidot.io/product/meta-automation): Advantage+ Shopping campaign management with multi-format ad support, image editor, and catalog optimization. Key stats: 163% higher conversion rate, 213% CTR increase, 50% time saved on management.
- [Product Analytics](https://www.dotidot.io/product/product-analytics): Free tool (no credit card required). Connect Google or Meta ad account + product feed for a product-level performance breakdown in ~2 minutes. Identifies budget losers, underperformers, and budget concentration. Covers Google PMax and Meta Advantage+.
- [Integrations](https://www.dotidot.io/product/feed-management/integrations): 80+ channel integrations including Google, Meta, Heureka, Allegro, eBay, and custom feed exports.
- [Pricing](https://www.dotidot.io/pricing): Custom pricing tailored to catalog size, ad spend, and channels. Targeted at brands with 100k+ SKUs and €50k+/month ad spend. Includes a 3-month Launch Program (reduced pricing, no contract, full onboarding). Typical starting price ~€1,000/month. 14-day free trial available. No fixed tier structure — plans are negotiated. Performance Max and Advantage+ Shopping are currently free for active subscribers.

## Sub-Product Pages (PPC Automation)

- [Search Ads Automation](https://www.dotidot.io/product/ppc-automation): Automated search ads for product and promo pages.
- [Shopping Ads Automation](https://www.dotidot.io/product/ppc-automation): Optimize at product level to boost shopping ads.
- [CSS Program](https://www.dotidot.io/product/ppc-automation): Improve performance and cut costs by up to 20%.
- [Performance Max](https://www.dotidot.io/product/ppc-automation): Gain control and automate Performance Max campaigns. Currently free for active subscribers.

## Case Studies

- [Ochutnej Ořech: 150% Net Profit Growth](https://www.dotidot.io/case-studies): Food & Beverage — grew net profit by 150% and started promoting full product catalog.
- [Agatha's Welt: 348% ROAS Growth](https://www.dotidot.io/case-studies): Multicategory — scaled revenue across 7 markets while cutting costs.
- [Unnamed Global Sport Retailer: 63% Lower Budget Waste](https://www.dotidot.io/case-studies): Sport — reduced budget waste by 63% and scaled Performance Max and Search.
- [Planeta Sport: 60% ROAS Growth](https://www.dotidot.io/case-studies): Multicategory — boosted ROAS by up to 60% with automation across Meta and other channels.
- [Notino: 32% More Conversions](https://www.dotidot.io/case-studies/notino-boosted-conversions-with-segmented-search-strategy): Beauty — 45% more clicks and 32% more conversions with segmented Search campaigns vs. Performance Max.
- [Alza: 100% Product Portfolio Coverage + 46% More Ad Volume](https://www.dotidot.io/case-studies): Multicategory — EU's largest electronics retailer, full catalog coverage with improved ROAS.
- [Alza: 25% More Clicks + 20% ROI Growth](https://www.dotidot.io/case-studies/alza-achieved-20-percent-roi-growth): Multicategory — 25% more clicks on comparison sites with 20% ROI improvement.
- [Marketing Makers: 170% ROAS Increase](https://www.dotidot.io/case-studies): Agencies — streamlined B2B campaign maintenance, lowered CPC.
- [Dexfinity / Eyerim: 7 New Markets](https://www.dotidot.io/case-studies): Agencies — expanded into new countries efficiently.
- [ZOOT: 155% Conversion Growth](https://www.dotidot.io/case-studies/how-zoot-boosted-conversions): Fashion — 199% CTR and 155% conversion growth through category campaign automation.
- [Brasty: 163% Higher Conversion Rate on Meta](https://www.dotidot.io/case-studies): Beauty — 163% higher conversion rate for Facebook DPA campaigns, 50% time saved.
- [Acomware / CEZ Group: Search Quality Improvement](https://www.dotidot.io/case-studies): Agencies — simplified and improved search campaign quality for the CEZ Group.
- [All Case Studies](https://www.dotidot.io/case-studies): 12+ case studies across food & beverage, fashion, beauty, electronics, sport, pharmacy, agencies, and multicategory verticals. Filterable by segment.

## Guides & Resources

- [Ultimate Guide to Performance Max](https://www.dotidot.io/post/ultimate-guide-performance-max): Setup and optimization guide for Google Performance Max campaigns.
- [ChatGPT Shopping Guide](https://www.dotidot.io/post/chatgpt-shopping-what-you-need-to-know): How ChatGPT Agentic Commerce works and how to set up a product feed.
- [Blog](https://www.dotidot.io/blog): PPC strategy, feed management, and eCommerce advertising guides.
- [Webinars](https://www.dotidot.io/webinars): Live and recorded sessions on performance marketing. Upcoming: June 12, 2025 — Data Enrichments pt.2 (import Meta, weather, and website data to product feed).
- [Ebooks](https://www.dotidot.io/ebook): Downloadable guides including the Performance Max Checklist.
- [Knowledge Base](https://www.dotidot.io): How-to guides, getting-started articles, and video tutorials.
- [Dotidot Academy](https://www.dotidot.io): Training program; completion required for agency certification. 800+ people trained.

## Company

- [About Dotidot](https://www.dotidot.io/about): Company history, leadership, and key statistics. Founded 2013 (first code), company incorporated 2015 as PPC Bee, rebranded to Dotidot in 2023. 10+ years of experience. 40M EUR budgets processed, 764M search keywords covered by PPC automation, 7,500+ organizations, 50+ countries. Leadership: Pavel Vachek (CEO/co-founder). Backed by Reflex Capital (invested 2021).
- [Security](https://www.dotidot.io/security): Data security, GDPR compliance, and EU data processing infrastructure.
- [Agency Partner Program](https://www.dotidot.io/agency-partner-program): 3 tiers — Novice (0% commission, min €12k spend), Skilled (20% commission, min €45k spend), Expert (25% commission, min €200k spend). 130+ partners globally, 12 events/year. Requires Dotidot certification. Benefits include commission panel, personal success manager, co-webinars, agency profile listing, and early feature access.
- [Book a Call](https://www.dotidot.io/book-a-call): Schedule call with an Account Executive.