Your platform is only as good as the feeds on it. Dotidot helps you fix that at scale

Dotidot helps comparison shopping engines maintain data quality, grow merchant spend, and compete with Google Shopping. No manual merchant management required.

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Built for the business of running a comparison platform

83%

of online shoppers compare prices before buying

7–8%

annual growth of the global PCW market

80%

demand drop per less favorable CSE rank

50+

channels managed from a single product feed

Bad merchant feeds hurt your platform's reputation, not just your results

Your relevance depends on the quality of what merchants submit. Dotidot makes merchants submit better. Automatically.

What’s happening

Merchants submit feeds with outdated prices, missing attributes, and stale stock signals. Your platform shows shoppers wrong data and they don't come back.

Why it’s a problem

Trust is your platform’s most valuable asset. When shoppers click through to a price that doesn’t match, or a product that’s unavailable, your reputation absorbs the damage.

Where Dotidot comes in

Dotidot enriches merchant product data with complete attributes, optimized titles, and correct categorization. Your platform surfaces the right products for every search query.
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What’s happening

Merchants with large catalogs don’t pause unavailable SKUs fast enough. Discontinued products, sold-out items, and delisted listings keep appearing in your results.

Why it’s a problem

Shoppers click through, hit a different price at checkout, and leave. CSE platforms penalize frequent mismatches, damaging conversion rate and listing quality score.

Where Dotidot comes in

Dotidot syncs merchant feeds in real time. Prices, availability, and promotions always match what's actually in stock. Fewer mismatches, better shopper experience, stronger platform credibility.

What’s happening

Large catalogs change constantly. Products sell out, get discontinued, or go on promo. But campaigns keep running because no one caught the inventory signal in time.

Why it’s a problem

Every click on an unavailable product is wasted spend. Shoppers who land on a dead-end page don't return. Platforms track poor landing page quality as a signal.
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Where Dotidot comes in

Dotidot automatically removes unavailable products from merchant feeds before they reach your platform. Listings stay clean, results trustworthy, and shoppers keep coming back.

Merchants only keep bidding when they see results on your platform

Your revenue depends on merchants bidding. Merchants only bid when they're getting results. Dotidot improves merchant performance so they stay and scale their spend on your platform.

What’s happening

New or unsophisticated merchants submit basic feeds, get poor results, and churn. Your platform loses revenue and has fewer competitive listings to show shoppers.

Why it’s a problem

Merchants who don't see ROI stop bidding. Your CPC revenue drops, listing quality falls, and the platform becomes less attractive to new merchants evaluating where to spend.

Where Dotidot comes in

Dotidot makes feed optimization accessible to merchants of any size. Better results give them a reason to stay and grow their spend on your platform.

What’s happening

Google Shopping captures the primary merchant budget. Your platform gets the remainder, because Google's infrastructure makes attribution easier and campaign management more familiar.

Why it’s a problem

Merchants who can’t measure ROI on your platform default to channels where attribution feels clearer. Every euro redirected to Google Shopping is revenue your platform didn’t capture.

Where Dotidot comes in

Dotidot focuses spend surgically on the highest-margin products, best-performing categories, and lowest-competition placements. Every euro of budget works harder.
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What’s happening

Seasonal peaks are when merchants are most motivated to spend. But activating Christmas, Black Friday, or summer campaigns fast enough requires tooling most merchants don’t have.

Why it’s a problem

Promotional opportunities expire before campaigns go live. Your platform misses the revenue window when merchants are most willing to increase bids and visibility.

Where Dotidot comes in

Dotidot enables instant feed updates and campaign activation. Merchants go live within hours of a seasonal trigger, not days. Your platform captures peak spend, not the leftovers.

Every euro a merchant spends on Google is a euro not spent on you

Google Shopping dominates merchant budgets because the tooling is mature. Dotidot manages feeds for both, making it easy for merchants to run your platform alongside Google.

What’s happening

Google Shopping captures the primary merchant budget. Your platform gets the remainder, because Google's infrastructure makes attribution easier and campaign management more familiar.

Why it’s a problem

Merchants default to Google because the tools are mature. Without a clear alternative workflow, your platform competes for scraps rather than a primary budget position.

Where Dotidot comes in

Dotidot manages exports to 50+ channels from a single source of truth with 80+ pre-built templates. Consistent, optimized product data everywhere, with no duplicate work per channel.

What’s happening

Merchants struggle to attribute conversions accurately to your platform. Without a clear ROAS signal, they reduce bids or pause campaigns, even when your platform is performing.

Why it’s a problem

Attribution ambiguity costs you budget. Merchants who can't prove your platform's value to their management stop investing, regardless of actual performance.

Where Dotidot comes in

Dotidot's Image Editor lets merchants bulk-customize product visuals with badges, callouts, and brand elements. Your platform gets richer, more engaging content that competitors don't have.

What’s happening

Enterprise-scale e-shops avoid smaller comparison platforms because the feed management overhead isn’t worth it for limited reach. Your catalog depth suffers as a result.

Why it’s a problem

When activating on your platform requires developer work and weeks of configuration, large merchants simply don't bother. You lose high-value advertisers before they even submit a feed.

Where Dotidot comes in

Dotidot removes the activation barrier. Merchants publish to your platform in minutes from their existing setup, lowering the cost of onboarding high-value advertisers significantly.

When all CSEs look the same, the one with better merchant tools wins

Platform differentiation comes from listing quality, not just price coverage. Dotidot gives merchants the tools to create richer, more engaging listings that make your platform stand out.

What’s happening

Stock manufacturer images look identical across every competitor on your platform. When all listings look the same, shoppers choose on price and it drags down the quality of your marketplace.

Why it’s a problem

Price-only competition commoditizes your platform. Shoppers see no reason to return and merchants have no way to signal brand value, quality, or differentiation through your listings.

Where Dotidot comes in

Dotidot's product analytics connect CSE spend to individual SKU performance. Merchants get the data to justify your platform internally and scale their budgets with confidence.

What's happening

Without smart rules, merchants push every product with equal priority. High-value listings don't surface, low-value ones dilute your results. The overall quality of what shoppers see drops.

Why it's a problem

A catalog where every product looks equally important is a catalog no one can navigate. Merchants who can't prioritize hurt your platform's performance as much as bad feeds do.

Where Dotidot comes in

Dotidot enables merchants to surface their best products dynamically. The overall quality of the catalog your platform presents to shoppers improves, driving more high-intent clicks.