Thousands of products. Dozens of categories. One platform to run it all.

Dotidot helps multicategory stores manage large catalogs, set the right budget for each category and stay visible across 50+ channels. No extra headcount needed.

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Built for the scale of multicategory retail

€ 124 B

CEE e-commerce market in 2024

+ 12%

Year-over-year market growth

96%

ROAS uplift from margin-based feed segmentation

50+

Channels managed from a single product feed

Every category plays by different rules. Dotidot plays by all of them.

Electronics need specs. Fashion needs sizes. Grocery needs expiry dates. Dotidot handles all of them from one master catalog.

What’s happening

A multicategory store carries products across electronics, home, fashion, beauty and toys. Each category has different required attributes, and mapping them correctly across thousands of product types is a big task.

Why it’s a problem

Wrong category mapping keeps products out of relevant search results and gives traffic away to competitors. Marketing teams end up spending more time fixing data than running campaigns.

Where Dotidot comes in

Dotidot organises, enriches and maps product data across all categories from one master catalog. Structured, complete and ready for each channel, with no developer help needed.

What’s happening

Every new category brings new required attributes, compliance rules and channel formatting. Manual management gets difficult fast once you go beyond a few categories.

Why it’s a problem

Teams spend time building feed rules instead of growing campaigns. Every new product line adds more complexity across every channel.

Where Dotidot comes in

Build category-specific feed rules, custom attribute settings and per-channel formats that scale automatically as your catalog grows.

What’s happening

A large share of products in advertising catalogs are unavailable for purchase at any given time. In some categories that figure reaches 40%. With hundreds of thousands of products, inventory signals often get lost.

Why it’s a problem

Ads run for products shoppers cannot buy. That means wasted budget, missed sales and lower trust.

Where Dotidot comes in

Dotidot tracks inventory in real time and automatically pauses or removes unavailable products from campaigns, sending budget to what is actually in stock.

50+ channels. One source of truth. No duplicated work.

Google, Meta, Heureka, idealo, Ceneo, Amazon — each wants a different format. Dotidot exports them all from a single feed.

What’s happening

Every major ad channel requires its own format, required attributes and image specs. Larger stores run campaigns on significantly more channels than smaller ones, which makes the workload much bigger.

Why it’s a problem

Feed teams become a bottleneck. Errors spread across channels, causing disapprovals, mixed messaging and lower conversion rates.

Where Dotidot comes in

Manage exports to 50+ channels from one source of truth with 80+ ready-made templates. Consistent, optimised product data everywhere, with no repeated work.

What’s happening

Around 7% of Shopping feed items get rejected because of data errors. Invalid product codes and issues with shipping or images make up the majority of rejections, and they multiply across a large catalog.

Why it’s a problem

Products disappear from search exactly when people are looking to buy, and competitors who fixed their feeds take those clicks instead.

Where Dotidot comes in

Feed validation catches errors before they go live, fixing missing attributes, invalid product codes and formatting problems across all channels automatically.

What’s happening

Updating feeds for hundreds of thousands of products across different segments often needs engineering time. Different channels in different markets each require their own feed structure.

Why it’s a problem

Technical teams get pulled into repetitive data work instead of building the business. Requests pile up and campaigns have to wait.

Where Dotidot comes in

Marketing teams get full feed control through a simple visual interface. No code, no tickets, no waiting. Dozens of hours of developers time saved each month.

One ROAS target across 30 categories hides where profit is made

Electronics margins are thin. Beauty margins are high. Toys peak at Christmas, garden peaks in June. Dotidot sets the right target for every category.

What’s happening

Margins vary a lot across categories. A healthy overall ROAS can hide categories that are actually performing poorly.

Why it’s a problem

Profitable categories cover the losses in others, and the team has no clear signal to act on. Budgets grow without actual profit growing with them.

Where Dotidot comes in

Product Analytics help you reveal the issues. Product- or category-level segmentation with custom ROAS targets and margin-based bidding rules. Every category is measured by standards that reflect its real economics.

What’s happening

When demand jumps in one category while another slows down, manual budget changes take days. By the time campaigns adjust, the opportunity is already gone.

Why it’s a problem

High-intent shoppers go to faster competitors. Budget sits in low-performing categories while strong demand in others goes unmet.

Where Dotidot comes in

Dotidot moves budget automatically based on real-time signals including inventory, conversion rate and seasonality, across all categories at once.

What’s happening

When a store adds a new product category, those products start with no performance history. Ad algorithms ignore them and focus budget on established bestsellers instead.

Why it’s a problem

New categories never get the visibility they need to grow. Investment in new areas brings no return because the algorithm skips them.

Where Dotidot comes in

Automated rules push visibility for new categories from day one, giving them dedicated budget and helping them build the data needed for future performance.

Every season hits differently. Your campaigns should already know that.

Toys in November, garden in spring, beauty all year. Dotidot pre-configures rules per category so every season runs automatically.

What’s happening

On average, Q4 brings up to 32% of annual revenue, with toys, electronics, home and gifts all competing for the same budget at the same time. Ad costs rise sharply in Q4 and again in November and December across Meta.

Why it’s a problem

Underfunded categories miss their window while overfunded ones hit diminishing returns. Meta CPMs spike 25–60% in November–December, hitting every category simultaneously.

Where Dotidot comes in

Dotidot lets you pre-configure seasonal rules per category — electronics for Black Friday, toys from November, garden in spring — all running simultaneously without manual switching.

What's happening

Shifting from back-to-school to autumn home to Black Friday to Christmas requires updating product images, banners, and overlays across the entire catalog. Manual production at this scale is impossible.

Why it's a problem

Seasonal campaigns launch late and look generic. Lower CTR, missed engagement, creative fatigue — and a team that’s always catching up.

Where Dotidot comes in

Dotidot’s Image Editor bulk-applies seasonal banners, promotional badges, and price callouts across the entire catalog, no design team needed for every campaign switch.