Retail competition in the Balkans is fierce. Buyers expect variety, personalized offers, and seasonal promotions delivered at just the right time. For Planeta Sport and ePlaneta, Serbia’s leading retailers in sports equipment, apparel, and electronics, this presented a challenge: how to manage thousands of products and promotions across Meta and other channels without sacrificing efficiency.
Planeta Sport is one of the largest retail chains in Serbia, specializing in sportswear, footwear, and equipment, with over 100 stores across more than 60 cities, offering leading global brands to local customers.
ePlaneta serves as the company’s online platform and one of Serbia’s major e-commerce marketplaces, featuring over 100,000 products across categories ranging from sports and fashion to electronics, home appliances, furniture, and tools.
Together, they provide a comprehensive shopping experience, combining trusted brick-and-mortar retail with a diverse and rapidly growing digital marketplace.
Planeta Sport and ePlaneta aimed to simplify workflows, improve ROAS, scale their marketing spend effectively, and automate seasonal campaigns. Managing thousands of products and promotions across Meta and other channels with manual processes was highly time-consuming and often limited campaign performance in Serbia’s competitive market.
This all happened within the first months of cooperation between Dotidot and Planeta. At Dotidot, we don’t do trials, we do real onboarding. That means we help you launch your first campaigns, tailored to your specific needs, without long-term commitment and at a fair price.
“Using the Dotidot platform has unlocked the full potential of our products and made it much easier to analyze over 100,000 items on a daily basis. The automated creative feature allows us to present our diverse assortment in a simple and effective way. Most importantly, since we started using Dotidot, we have seen a significant improvement in the performance of our META campaigns.”
- Jelena Miličić, Performance Marketing Manager at Planeta Sport
Dotidot connected product feeds with Meta and Google channel performance data, Google Analytics 4 product insights, and Google Sheets integrations. This gave Planeta marketing team clarity on which products performed best and enabled dynamic budget allocation for maximum ROAS.
Dynamic campaign structures replaced manual setups, automatically updating promotions with bestsellers and seasonal products. This reduced errors and saved the marketing team hours of manual work, freeing time for strategic tasks.
Dotidot’s image editor allowed product visuals to be enriched with logos, prices, discounts, and shipping details, pulled directly via a web scraper. The result: consistent, on-brand creatives that stood out in competitive ad placements.
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