You may have noticed that your Sklik campaigns are not synchronized correctly. However, there is no need to panic as we are aware of the issue and are working on fixing it as soon as possible, as are the people at Sklik. Once the issue is resolved, your campaigns will be synchronized correctly after the next scheduled synchronization.
You can read all about PPC Bee support on our blog. In the article you can learn what forms our support has, where you can find what, and how our support actually works.
PPC Bee is now a little more flexible, thus a little more “for everyone”. We decided to broaden our range of fees. There is a new option—8 synchronizations per day. This is a great compromise for those clients for whom 4 synchronizations were not sufficient and 12 synchronizations were unnecessarily too much.
New ad text extensions have been added to Google Ads — we’re talking about Headline 3 and Description 2. These extensions have now been newly added to PPC Bee. You can set them up in your ad text generators.
From now on, it is no longer necessary to create all your campaigns again. We have added a new feature which allows you to duplicate campaigns to other accounts. And where can you find this option? Open the campaign overview and, on the right side of the campaign in question, choose the relevant action.
Sometimes, thinking up keywords can be a pretty tough nut to crack, all the more if your data feed isn’t exactly tidy. This can be resolved by creating a couple of your own, new variables and using regular expressions to remove groups of words or characters from them, until only the required word is left. But what if you could just extract a group of words from the text instead of removing it?
This is now possible in PPC Bee as we’ve created a new function for you which works precisely this way - Extract regex!
Read more on our blog
For users in Czech republic we need to enforce CZK for invoicing (due to Czech laws).
The big news everybody has been waiting for - you can now prepare entire DSA campaigns in PPC Bee! DSA campaigns help fill the gap and bring users from search queries, which you yourself wouldn’t ever think of. They also help promote products that have complicated titles or a low search volume.
How did we solve the biggest advertising system limitation and facilitate more control? Read about it on our blog
Did you ever miss a significant error or abnormal behavior when working with PPC Bee? From now on, we promise that it won’t happen ever again! We are introducing the PPC Bee Notification Platform, which will inform you about relevant faulty events in a timely manner and will make daily work with the application more effective. Come meet the new platform on our blog
We added the option to connect PPC Bee with your Sklik account by TOKEN. What does it mean? It means, that you don’t need your current password in PPC Bee anymore!
Do you like them?
Are you interested? Write to Marlen straube@ppcbee.com
Have you seen it already? PPCBee.com
Did you know that you can also use PPC Bee for category campaigns? Take the inspiration from ZOOT and try to set them up too! Case study here
We have launched a feature that allows you to prioritize adjacent ad texts.
A typical example is an ad that corresponds with 30% of the products. So, for the rest of the products, the ad wouldn’t be created. However, you are linked to another ad text - this time it’s a more general ad that meets the condition for all products.
Benefits 1. PPC Bee watches the ads for you for you and generates only the most applicable of your ads for each product, separately 2. You gain control over how many products the ad text is used for 3. You gain control over the fact that no product will be left without ad text 4. If any ad text is stopped, the products are automatically merged into sub ad text
You can put together an unlimited number of ad texts, and you can move them anytime you want. Merge the ad text with the branch or let it run independently. Read more on [PPC Bee blog] (https://medium.com/ppc-bee/adtext-branches-5d0b311af390)
For better clarity, we connected both original and custom variables on one page called “variables”. On this page, you can create text and number variables.
In campaign control, you can see an info tab about your paused campaign in the system.
– As well as the adtext, you have more duplication options: ## CPC rules duplication Now you can duplicate your CPC rule from one campaign to another.
Now you can duplicate your keywords generator from one campaign to another.
We would like to inform you of some alterations to our business terms and conditions effective 1 January, 2018. Please be aware of the proposed changes, which you can check out on the following link. We would be happy to respond to any questions you may have, and you can contact us at info@ppcbee.com
All over PPC Bee you can see the new types of icon styling, new descriptions, and also new information hidden in tool-tips. You can also appreciate actual informations about the page which you are on directly in the name of your tab.
Besides the adtext generator and the keyword generator, you can now set a time restriction in sitelinks (for product group and campaign). For how the time restriction works and which status you can set, read here.
If you don’t have extended CPC rules set, your bids will be taken from your bid strategy in the AdWords/Sklik/Bing setting. But if you have any extended CPC rules, they will have priority in your bidding strategy.
Now you can connect PPC Bee with Bing! Read the article about how to use the Bing setting, and which countries are best for using Bing advertising.
Working with adtext templates is getting much more effective. Our clients wanted us to add the option to use the template in 1+ campaigns, in one easy step, so we did.
In the campaign setting checklist you can now go directly to the adtext setting by clicking on it.
If you want to use PPC Bee for more countries in your e-shop, you’ll be happy for the opportunity to duplicate your organisation. You can ’t find this feature in the PPC Bee interface, but you can contact Káťa for support. She will be happy to help you, and within a few seconds your organisation will be duplicated 1:1. Then just upload the appropriate data source, connect the accounts, and turn on the campaigns.
In the adtext you’ll notice the work of our UX specialist. We have edited a sequence of fields inside the generator and some labels too. Moreover, you can set the status of adtext to paused/running directly in the generator. Your work with the generator will be also improved because of:
We added the search box right next to the variables in generators: in adtext and also in the keyword generator.
PPC Bee has upgraded the newest version of AdWords API.
You can find this option in AdWords settings.The default setting is turned on. This means that if the adtext is not active more, it will be paused and labeled in the system. Then, if the adtext resumes running again, it is actived in AdWords with its historical data. If you turn off this function, the stopped adtext will be deleted and the new one uploaded. So when should you turn it off? You can do it if your adtexts contain a dynamic URL. There, the same ad text doesn’t run twice, because due to a different URL, a new one is always created, and that’s how these texts accumulate.
In one keyword generator you can now use Special match types:
