This week, screenshots surfaced showing that OpenAI is testing a fully functional Ads Manager for ChatGPT, a self-serve dashboard where marketers can create campaigns, set bids, choose objectives, and monitor performance in real time.

A product feed is the backbone of every Shopping or Performance Max campaign, yet most ecommerce store owners launch ads without understanding how it shapes both creative and targeting. This guide breaks down what a product data feed contains, where it's used across Google Shopping, Meta, and marketplaces, and what separates high-performing feeds from those silently draining your ad budget.

Driving more traffic to your store won't guarantee revenue growth if your products, pricing, and campaigns aren't optimized for conversion. This article explores how shifting focus from traffic volume to product-level insights can unlock sustainable, scalable growth and how tools like Dotidot's Product Analytics help you identify what's actually driving profit.

Most ecommerce businesses calculate marketing ROI incorrectly by aggregating campaign performance without accounting for product margins, mix variations, or cross-channel attribution. This gap between reported and actual returns leads to misallocated budgets and missed opportunities.

We analyzed Product Analytics data from 88 e-commerce brands across Google Ads and Meta, covering 9 industry verticals in the EU and US. The findings are consistent. And uncomfortable.

Marketplaces now hold up to 34% of online beauty sales across Europe. And the gap is growing. This article breaks down where customer ownership is shifting, why it matters for your channel strategy, and what to measure to stay ahead.

Beauty e-commerce growth looks healthy on the surface. Traffic rises. New channels emerge. Social commerce expands. But profitability tells a different story. This articles s based on conclusion based on global industry researches.

In January 2026, Google launched something called Universal Commerce Protocol (UCP). If you work in marketing, SEO, or e-commerce, you might have heard it described as: “That new AI checkout thing in Google.” Understandable, but wrong.