The Dotidot Blog

Our mission is to empower you not just to survive, but to thrive. With insights from this blog series, you'll be primed to tackle PPC with confidence, adapting strategies like a pro. We're committed to delivering the freshest PPC news, top-tier updates, optimization tactics, and game-changing tips each month.Let's get into it 👇

Founders Pavel Vachek and Ondrej Bartas were there when this startup had only just begun. It has evolved into a successful company providing automation solution for digital marketing. Dotidot is used by large e-commerce brands in more than 50 countries all around the world.

At Dotidot, we understand the challenges and complexities of running successful DPA campaigns. That's why we've developed a cutting-edge solution equipped with a range of powerful features, each designed to elevate your Facebook DPA strategy.

In the realm of digital advertising, customization is key to capturing the attention and interest of your target audience. When it comes to Facebook's Dynamic Product Ads (DPA), the ability to tailor ad creatives to specific user preferences and behaviors can significantly impact the performance and effectiveness of your campaigns.

Our mission is to empower you not just to survive, but to thrive. With insights from our newsletter, you'll be primed to tackle PPC with confidence, adapting strategies like a pro. We're committed to delivering the freshest PPC news, top-tier updates, optimization tactics, and game-changing tips each month. Let's get into it 👇

From startup to industry leader, Dotidot's transformation has been nothing short of inspiring. Dive into our interview with Dotidot's CPO, CEO, and founders as they reflect on the company's origins, the people who made it possible, and their vision for the future.

Our mission is to empower you not just to survive, but to thrive. With insights from our newsletter, you'll be primed to tackle PPC with confidence, adapting strategies like a pro. We're committed to delivering the freshest PPC news, top-tier updates, optimization tactics, and game-changing tips each month. Let's get into it 👇

In recent years Google has been paying a lot of attention to broad match keywords. And the recent update has changed many things. Broad match now becomes the default match type for you. And it makes perfect sense.

Performance Max campaigns are here for a while. It took only several months and Google's forced upgrade of Smart Shopping campaigns to begin the Performance Max dominance.

Our mission is to empower you not just to stay current, but to thrive. With insights from our newsletter, you'll be primed to tackle PPC with confidence, adapting strategies like a pro. We're committed to delivering the freshest PPC news, top-tier updates, optimization tactics, and game-changing tips each month. Let's get into it 👇

As early as the end of June 2022, Google will make it impossible to create new and modify existing expanded text ads (ETAs), leaving only responsive ads (RSAs) as an option for creating ads in search. What's the best way to prepare for this news with Dotidot and how to control RSA ads?