Create a product name that converts

A compelling product name is your gateway to customer engagement, click-through rates, and overall channel performance. It serves as the first impression alongside the product image, influencing not only how your product is perceived but also its discoverability through search engines. Let's delve into the art of creating product names that truly convert.
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Marek Turnhofer
February 12, 2024

Importance of a compelling product name

A well-crafted product name holds the power to shape customer perception, create lasting brand recall, and significantly enhance the likelihood of a product being noticed amidst the digital noise. It's not merely a label; it's a strategic element that can make or break your online presence.

Guidelines for writing a product name

To craft names that resonate with your audience and drive results, follow these guidelines:

  • Relevance is key: Ensure your product name closely reflects the essence of the product. It should contain only pertinent information, fostering a positive impact on decision-making.
  • Clarity: Keep it concise. Include essential details without overwhelming the customer. Having a clear product name is crucial for quick comprehension.
  • Variable combinations: Recognize that there's no one-size-fits-all approach. Tailor your product names with variable combinations based on product type or category.
     

Product name could consist of:

  • Brand
  • Product name
  • Product type
  • Important parameter

Crafting a <product name> variable

Let's show some examples of how you should craft your product titles using variables in Feed management.

T-shirt example:

<brand> <product type> <product name>, <color>, <size>

BOSS pánské tričko Terry, bílé, XL

Mobile phone example:

<product type> <brand> <product name> <capacity, <color>

Mobile phone Samsung Galaxy S23 512GB, titan gray

Running shoes:

<brand> <product type> for <activity>, <color>, <size>

Nike running shoes for trail running, Blue, 45

Laptop bag:

<brand> <product type> for <laptop size>, <material>

HP Laptop Bag for 15-inch Laptops, Water-Resistant

Milk example:

<brand> <product type> <fat_number> fat

Miil fresh milk 1,5 % fat

There is no single key for all products. Variable combinations could be different for each category or product type.

Adding unique product features

If your products or services have any strong selling point that should be included, do so. 

Here are some examples:

  • Exclusive
  • Lifetime warranty
  • Sustainable
  • Eco-friendly
  • Low-fat
  • Vegan
  • Sugar-free
  • No preservatives
  • Limited edition
  • Made in (Country)
  • Handcrafted
  • Award-winning
  • Clinically tested
  • Dolby surround sound
  • Etc.

Every country is different

Think of it before you copy paste your product name variable when launching a new market. Consider the impact of language translation and cultural nuances. Ensure that your product names resonate positively across diverse audiences, avoiding unintentional mistakes.

Perfecting product names with Dotidot

With Dotidot's Feed Management, you have endless options to enhance your product listings. Easily create accurate and attractive product names using variables, text transformation rules, and data enrichment features. Dotidot makes it simple to optimize your feeds, allowing you to showcase your products effectively.

Feed management platform >>

More about Feed Exports >>

Experiment and optimize

Don't hesitate to experiment with different product name variations. A/B testing can help determine the most effective combinations for your specific audience. Good luck and wish you many conversions ahead.

Importance of a compelling product name

A well-crafted product name holds the power to shape customer perception, create lasting brand recall, and significantly enhance the likelihood of a product being noticed amidst the digital noise. It's not merely a label; it's a strategic element that can make or break your online presence.

Guidelines for writing a product name

To craft names that resonate with your audience and drive results, follow these guidelines:

  • Relevance is key: Ensure your product name closely reflects the essence of the product. It should contain only pertinent information, fostering a positive impact on decision-making.
  • Clarity: Keep it concise. Include essential details without overwhelming the customer. Having a clear product name is crucial for quick comprehension.
  • Variable combinations: Recognize that there's no one-size-fits-all approach. Tailor your product names with variable combinations based on product type or category.
     

Product name could consist of:

  • Brand
  • Product name
  • Product type
  • Important parameter

Crafting a <product name> variable

Let's show some examples of how you should craft your product titles using variables in Feed management.

T-shirt example:

<brand> <product type> <product name>, <color>, <size>

BOSS pánské tričko Terry, bílé, XL

Mobile phone example:

<product type> <brand> <product name> <capacity, <color>

Mobile phone Samsung Galaxy S23 512GB, titan gray

Running shoes:

<brand> <product type> for <activity>, <color>, <size>

Nike running shoes for trail running, Blue, 45

Laptop bag:

<brand> <product type> for <laptop size>, <material>

HP Laptop Bag for 15-inch Laptops, Water-Resistant

Milk example:

<brand> <product type> <fat_number> fat

Miil fresh milk 1,5 % fat

There is no single key for all products. Variable combinations could be different for each category or product type.

Adding unique product features

If your products or services have any strong selling point that should be included, do so. 

Here are some examples:

  • Exclusive
  • Lifetime warranty
  • Sustainable
  • Eco-friendly
  • Low-fat
  • Vegan
  • Sugar-free
  • No preservatives
  • Limited edition
  • Made in (Country)
  • Handcrafted
  • Award-winning
  • Clinically tested
  • Dolby surround sound
  • Etc.

Every country is different

Think of it before you copy paste your product name variable when launching a new market. Consider the impact of language translation and cultural nuances. Ensure that your product names resonate positively across diverse audiences, avoiding unintentional mistakes.

Perfecting product names with Dotidot

With Dotidot's Feed Management, you have endless options to enhance your product listings. Easily create accurate and attractive product names using variables, text transformation rules, and data enrichment features. Dotidot makes it simple to optimize your feeds, allowing you to showcase your products effectively.

Feed management platform >>

More about Feed Exports >>

Experiment and optimize

Don't hesitate to experiment with different product name variations. A/B testing can help determine the most effective combinations for your specific audience. Good luck and wish you many conversions ahead.

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Marek Turnhofer
PPC specialist & Content Creator
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