What if you could spend dramatically less on ads while keeping nearly the same revenue? That’s not a budget cut, that’s efficiency. For Bosonozka, a Czech footwear retailer, it became reality after Digihive Agency deployed the Dotidot Image Editor for their Meta catalog campaigns.
Digihive is a Czech digital agency focused on growing businesses through performance marketing and data-driven online strategy. They work with clients across e-commerce, SaaS, and retail, from startups to large international brands.
Bosonožka is a Czech online retailer specialising in barefoot footwear for the whole family: Kids, women, and men. They carry thousands of products from dozens of trusted Czech and international brands, with a strong focus on healthy foot development.
When Digihive Agency analyzed the situation, they identified a clear bottleneck: the visual layer of Bosoňožka’s Meta catalog campaigns was underperforming. The pain points were specific and actionable:
The question wasn’t whether to improve the creatives, rather it was how to do it at catalog scale, without a designer touching every single product image.
Digihive Agency implemented Dotidot Image Editor to transform how Bosoňožka’s product visuals were created and managed for Meta. The setup had three key components:
Using Dotidot’s drag-and-drop Image Editor, Digihive built branded templates that wrapped each product image in a consistent visual style. The logo was always present. The product was always fully visible. No cropping issues, no inconsistency. Once the template was designed, it applied automatically to every product in the catalog. Hundreds of products, zero manual image editing.
While Meta's native tools do offer basic frames, they can't recolor backgrounds or handle custom cropping. Dotidot's Image Editor does both: Let Digihive set any background color and adjust the crop for every product image automatically, giving full creative control that the platform itself simply doesn't offer.
The Image Editor supports dynamic variables from the product feed: Discount percentages, price callouts, or any promotional text could be inserted into the visual automatically. When a product went on sale, the creative updated itself. Seasonal campaigns, benefit highlights, clearance tags. All handled at the image layer without manual intervention.
The final images were exported directly into Bosonozka’s Meta product catalog. The result was a fully automated pipeline: product feed in, branded ad creative out, live in Meta campaigns. The agency no longer needed to touch individual images. The system maintained itself.
Dotidot.io takes some time to learn, the interface can feel complex at first. But once you understand it, the possibilities are impressive. You can adjust any element from your feed, set rules on it, and use all of that in the editor to control your final creatives. It's not the easiest tool, but it's very powerful. - Martin Lanta, Marketing & Project Manager, Digihive.cz
After deploying Dotidot Image Editor, Meta campaign performance shifted significantly — not because budgets were increased, but because the creatives became meaningfully better. More relevant ads attracted more clicks, more efficiently, at a lower cost per conversion.
The key insight: Improving creative quality didn’t just make ads look better. It made the algorithm work smarter. Better CTR signals led to better ad delivery, lower CPCs, and a ROAS that jumped by 43%. Spend dropped by 36% while revenue declined by only 8%.
The definition of doing more with less.
In catalog ads, the image does most of the work. A strong visual stops the scroll, a weak one doesn't. With Dotidot's Image Editor, Digihive Agency could give every product a branded, consistent look with dynamic promo details, all generated automatically from the feed.
The impact showed up in the numbers. Meta rewarded the better creatives with cheaper clicks and stronger delivery. Shoppers responded with higher CTR.
