Recording: Peak season is coming. Don’t screw it up

Black Friday, Cyber Monday, Christmas: No bullsh*t prep guide

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Recording

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What MAIRA actually does to get their clients ready for the biggest shopping days of the year.

What we'll cover:

What last season's numbers tell you about this one
Product Analytics and AI Insights: Finding which products deserve their own labels
Black Friday and seasonality: What actually moves performance in peak season
Meta and the Image Editor: Building seasonal creatives without a designer in the loop
Dynamic variables and countdowns: Automatic urgency in ads that updates itself
Practical tips from MAIRA and Dotidot

Meet the performance marketing specialists taking the stage:

Filip Lorenz · Jiří Markytán · Anton Gorbenko · Filip Kostel

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