We're an agency. Is this relevant for us?

Yes. MAIRA is an agency too, so you'll see how they get peak season ready across several client accounts at once.

We only advertise on Google. Is the Meta part a waste of my time?

No. Product labels, seasonality and countdowns apply to Shopping and Performance Max. The Meta part covers seasonal creatives.

Isn't late October too late to start?

No. Black Friday is on 27 November, and the session focuses on what you can still set up before the peak: product labels, seasonal creatives and countdowns.

Is this a Dotidot pitch, and do I need Dotidot?

No to both. Most of the hour is MAIRA's own peak-season process. They run it in Dotidot and you'll see that on screen, but you can apply the way they pick products, prepare seasonal creatives and set countdowns in any account.

Can I ask about my own campaigns?

Yes. Post your question in the Q&A during the session and MAIRA's team answers as many as time allows.

Is it free, and can my whole team join?

Yes, it's free for everyone. Each person registers with their own email, and Demio sends them a personal join link that opens in the browser, no install needed.

How long is it, and in what language?

About one hour including Q&A, in English. It starts on Tuesday 20 October at 10:00 CEST.