Marek Turnhofer

Google has introduced a revamped version of Google Merchant Center, now known as Merchant Center Next. This update brings not only a fresh user interface but also various changes to features. Expected to roll out in the first half of 2024, this update promises a user-friendly experience for businesses of all sizes. Let's dive into that.

Performance Max campaigns are here for a while. It took only several months and Google's forced upgrade of Smart Shopping campaigns to begin the Performance Max dominance.

A compelling product name is your gateway to customer engagement, click-through rates, and overall channel performance. It serves as the first impression alongside the product image, influencing not only how your product is perceived but also its discoverability through search engines. Let's delve into the art of creating product names that truly convert.

Founders Pavel Vachek and Ondrej Bartas were there when this startup had only just begun. It has evolved into a successful company providing automation solution for digital marketing. Dotidot is used by large e-commerce brands in more than 50 countries all around the world.

From startup to industry leader, Dotidot's transformation has been nothing short of inspiring. Dive into our interview with Dotidot's CPO, CEO, and founders as they reflect on the company's origins, the people who made it possible, and their vision for the future.

In recent years Google has been paying a lot of attention to broad match keywords. And the recent update has changed many things. Broad match now becomes the default match type for you. And it makes perfect sense.

As New Years approaches, many of us begin to take stock. Did I fulfill my resolution for this year? And what will I accomplish in the next year? And CEO Pavel Vachek did the same thing for us.

Which is a wonderful age for a start-up. We’ve been through a lot, accomplished many things, and still have many plans left to carry out. Let’s take a brief look at the past and see what the future might hold.