Vachek originally founded Dotidot in 2015 and remained at the helm through its formative years and early transformation. In 2023, he handed over the CEO role to Petra Pacáková, recognizing that the company needed a different kind of leadership for its evolving stage.

“Petra has taken Dotidot to a whole new level – from deepening our expertise to sharpening our brand and building even stronger partnerships with our clients. I’m incredibly grateful for everything we’ve accomplished under her leadership,”

says Vachek, who is now stepping back in to guide the company’s next phase of growth. He adds: “This is about a smooth transition, clear direction, and honoring the path we’ve built together.”

Petra Pacakova will remain closely involved with the company during the transition period:

“It’s been an intense and fulfilling journey, and I’m proud of what we’ve built as a team. Pavel’s return brings renewed energy and focus – and a deep product vision that will drive Dotidot forward,”
‍- Petra Pacáková

Dotidot has spent the past decade building a strong presence as a trusted technology partner in Czech and European e-commerce.

This leadership change is not about shifting course – it’s about maintaining momentum, ensuring continuity, and preparing for the future.

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