Dynamic Product Ads have long been a core part of performance-driven ecommerce campaigns. But the advertising landscape is evolving, and we’re leading that change by focusing on smarter, more effective solutions.

That’s why we’re officially moving away from DPAs and focusing fully on Advantage+ Shopping campaigns. Here's why:

1/ The industry is moving on

Advertisers are seeing better results with less manual setup, thanks to the campaign’s automation and AI-powered targeting. As a result, more and more marketers are making the switch to Advantage+ Shopping. Meta has been steadily positioning Advantage+ Shopping as the future of performance marketing on its platform. And it’s working.

Did you know that during the testing phase of Dotidot Advantage+ campaigns, our clients achieved a ROAS of 1,700% within the first two weeks?

2/ DPAs are becoming outdated on Meta

Meta hasn’t fully phased out DPAs, but the focus is shifting. Core features are no longer being enhanced, and new campaign setups favor automated formats like Advantage+ Shopping. As Meta prioritizes AI-driven campaigns, DPAs are remaining static—without ongoing innovation or investment.

We believe in staying ahead of the curve. Rather than waiting for DPAs to become obsolete we are proactively transitioning to Advantage+ Shopping to ensure continuity and maximize performance.

3/ Advantage+ Shopping is built for the future

Advantage+ Shopping campaigns combine Meta’s most powerful automation features into a single campaign type. Here is what makes it a game changer:

• 32 % higher ROAS: Delivers up to 32% higher return on ad spend vs. Dynamic Product Ads.
• One campaign for all: No need for complex structure, one campaign combines prospecting and remarketing.
• Greater audience reach: Advantage+ reaches broader, high-intent shoppers beyond your custom audiences.
• Cross-platform scale: Ads run across Facebook, Instagram, and Audience Network in the most effective formats.

Extra benefits when using Dotidot:

• With Image Editor you can design eye-catching ads
• Build automated structure based on your business goals (Profit margin, ROAS…)
• You can import existing ads with a single click
• During the testing phase, our clients have achieved more than 1,700 % ROAS
• It’s FREE! Advantage+ Shopping is completely FREE until January 2026

Whether you are running large scale ecommerce campaigns or testing new audiences, Advantage+ Shopping offers unmatched efficiency, improved performance and a more streamlined workflow especially when paired with Dotidot.

Learn more about Dotidot Advantage+ Shopping campaigns >>

We put clients first

We’re making this move because it’s what’s best for our clients and partners. The future of Meta advertising is automated, optimized, and intelligent—and Advantage+ Shopping leads the way. If you're still using DPAs, now is the time to transition.

How to transition from DPA campaigns →

If you’re currently running DPA campaigns in Dotidot, they will be supported until 31 January 2026. However, if you don’t have any active DPAs, creating new DPA campaigns is no longer possible. Until the deadline, our Customer Success Manager team will help you disconnect existing campaigns from Dotidot and guide you in setting up new ones using either Advantage+ Shopping or Meta catalog exports. 

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