Better merchant feeds. More merchant spend. A stronger platform.

Dotidot helps comparison shopping engines keep listing quality high, give merchants the results they need to keep bidding, and compete for primary budget positions. No manual work required.

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The comparison shopping market is growing. Is your platform ready for it?

83%

of online shoppers compare prices before buying

7–8%

annual growth of the global PCW market

80%

demand drop per less favorable CSE rank

50+

channels managed from a single product feed

Bad merchant feeds hurt your platform's reputation. Not just your results.

Your relevance depends on what merchants submit. Dotidot makes them submit better. Automatically.

What’s happening

Merchants with large catalogs do not pause unavailable products fast enough. Discontinued items, sold-out products and delisted listings keep appearing in your results.

Why it’s a problem

Shoppers click through, find a different price at checkout and leave. Platforms penalise frequent mismatches, which damages conversion rate and listing quality scores.

Where Dotidot comes in

Dotidot syncs merchant feeds in real time. Prices, availability and promotions always match what is actually in stock. Fewer mismatches, better shopper experience, stronger platform credibility.

What’s happening

Merchants submit feeds with outdated prices, missing attributes and old stock signals. Your platform shows shoppers incorrect data and they do not come back.

Why it’s a problem

Trust is your platform's most valuable asset. When a shopper clicks through to a price that does not match or a product that is unavailable, your reputation takes the damage.

Where Dotidot comes in

Dotidot enriches merchant product data with complete attributes, optimised titles and correct categorisation. Your platform surfaces the right products for every search query.

What’s happening

Large catalogs change constantly. Products sell out, get discontinued or go on promotion. Campaigns keep running because no one caught the inventory signal in time.

Why it’s a problem

Every click on an unavailable product is wasted spend. Shoppers who land on a dead-end page do not return. Platforms track poor landing page quality as a negative signal.

Where Dotidot comes in

Dotidot automatically removes unavailable products from merchant feeds before they reach your platform. Listings stay clean, results stay trustworthy and shoppers keep coming back.

Merchants only keep bidding when they see results on your platform

Your revenue depends on merchants bidding. Dotidot improves merchant performance so they stay and grow their spend on your platform.

What’s happening

Merchants struggle to attribute conversions accurately to your platform. Without a clear ROAS signal, they reduce bids or pause campaigns even when your platform is actually performing well.

Why it’s a problem

Attribution uncertainty costs you budget. Merchants who cannot prove your platform's value to their management stop investing, regardless of how your platform is actually performing.

Where Dotidot comes in

Dotidot focuses merchant spend on the highest-margin products, best-performing categories and lowest-competition placements. Every euro of budget works harder.

What’s happening

New or less experienced merchants submit basic feeds, get poor results and stop using your platform. You lose revenue and end up with fewer competitive listings.

Why it’s a problem

Merchants who do not see ROI stop bidding. CPC revenue drops, listing quality falls and the platform becomes less attractive to new merchants considering where to spend.

Where Dotidot comes in

With Dotidot feed management, you can set up rules that will automatically transform and enrich incomplete feeds into something marketing channels will love.

What’s happening

Seasonal peaks are when merchants are most willing to spend. But launching Christmas, Black Friday or summer campaigns fast enough requires tools most merchants do not have.

Why it’s a problem

Promotional windows close before campaigns go live. Your platform misses the revenue opportunity when merchants are most motivated to increase bids and visibility.

Where Dotidot comes in

Dotidot enables instant feed updates and campaign activation. Merchants go live within hours of a seasonal trigger, not days. Your platform captures peak spend.

Every euro a merchant spends on Google is a euro not spent on you

Larger channels dominate merchant budgets because their tooling is more mature. Dotidot manages feeds for multiple channels at once, making it easy for merchants to run your platform alongside the rest.

What’s happening

Google captures the primary merchant budget because its tools make attribution easier and campaign management more familiar.

Why it’s a problem

Merchants default to what they know. Without a clear alternative workflow, your platform competes for leftover budget rather than a primary budget position.

Where Dotidot comes in

Dotidot manages exports to 50+ channels from a single source of truth with 80+ ready-made templates. You can run any platform alongside any other channel for your merchants with no extra work.

What’s happening

Merchants struggle to attribute conversions accurately to your platform. Without a clear ROAS signal, they reduce bids or pause campaigns even when your platform is performing well.

Why it’s a problem

Attribution ambiguity costs you budget. Merchants who can't prove your platform's value to their management stop investing, regardless of actual performance.

Where Dotidot comes in

Dotidot structures campaigns at the product level, with segmentation based on margin, performance data and stock levels. Merchants see exactly which products are performing on your platform and where the return is coming from, making it much easier to justify and grow their spend on your platform.

What’s happening

Large stores avoid smaller comparison platforms because the feed setup work is not worth it for the reach they get. Your catalog depth suffers as a result.

Why it’s a problem

When activating on your platform requires developer work and weeks of setup, large merchants simply do not start. You lose high-value advertisers before they even submit a feed.

Where Dotidot comes in

Dotidot removes the activation barrier. Merchants publish to your platform in minutes from their existing setup, making it easy for high-value advertisers to get started quickly.

All comparison platforms look the same. The one with better merchant tools wins.

Platform differentiation comes from listing quality, not just price coverage. Dotidot gives merchants the tools to create richer, more engaging listings that make your platform stand out.

What’s happening

Standard product images look the same across every merchant on your platform. When all listings look identical, shoppers choose on price alone and nothing else.

Why it’s a problem

Price-only competition makes your platform feel like a commodity. Shoppers have no reason to come back and merchants have no way to show brand value or product quality through your listings.

Where Dotidot comes in

Dotidot's Image Editor lets you enrich merchant listings with brand visuals, promotional badges and dynamic pricing. Applied across the full catalog in bulk.

What's happening

ithout smart rules, merchants promote every product with the same priority. High-value listings do not surface. Low-value ones dilute results. The overall quality of what shoppers see drops.

Why it's a problem

A catalog where everything looks equally important is one that no one can navigate well. Merchants who cannot prioritise their listings hurt your platform's performance as much as bad feed data does.

Where Dotidot comes in

Dotidot enables merchants to surface their best products based on real performance signals. The overall quality of your platform's catalog improves, which drives more high-intent clicks and better results for everyone.