Performance Max upgrades - vol.1

We are now heavily focused on improving the Performance Max campaign features. Many upgrades have been completed, and significant improvements are on the way. In June, we improved audience signals, allowing you to build your audiences just as you are used to in Google Ads—based on demographics, interests, or interactions with your business/website. We have also enhanced the Insights dashboard and added more metrics. Stay tuned for big things to come!

Budget selection for search ads and DSA

Search and DSA campaigns used to have shared budget only. Now you have the option to set individual or shared budget for your campaigns. This choice also affects the choice of allowed bidding strategies. More about budget selection »

New variable for value extraction from category path

Remove any elements or category directly from the category path and use the new variable for feed grouping.

Text Ad Customizers

You can now also work with Ad Customizers in the application. These allow you to add dynamic content and thus personalize text ads in search results. Why? Because personalized ads attract far more attention than general ads. A pleasant advantage of using text Ad Customizers is also that the entire advertisement will not be generated again, only its dynamic part.

Improvements in the Feed Exports interface

Several changes have been made. The first thing you will definitely notice is the division of the entire menu into three sections, which will help you manage your work there. The last section is activity log, where you can find the entire history of activities, downloads and synchronization.

Bulk editing in the app

We have added the ability to perform bulk actions on elements in the application, in order to facilitate work and minimize the number of possible errors. For example, if you want to pause feed exports, find and replace text in ads, or replace a variable in bulk, all of this is now possible in a few clicks.

Extended feed exports

Not only have we tweaked the design, but we’ve added the ability to filter the country you want to do a feed export for. We’ve also added new types of feed exports, giving you a wider variety of options of where to advertise, so there really is a lot to choose from!

Bulk editing in the app

We have added the ability to perform bulk actions on elements in the application, in order to facilitate work and minimize the number of possible errors. For example, if you want to pause feed exports, find and replace text in ads, or replace a variable in bulk, all of this is now possible in a few clicks.

Extended feed exports

Not only have we tweaked the design, but we’ve added the ability to filter the country you want to do a feed export for. We’ve also added new types of feed exports, giving you a wider variety of options of where to advertise, so there really is a lot to choose from!

New customised Columns in Campaigns

Thanks to customized Columns you can easily check your Campaign statistics data separately for each Ad system.

What improvements are waiting for you in PPC Bee 5.3.0?

Google Merchant Center feed export got better

You can now add all the information that Google Merchant Center can process in your feed export. In addition, all items are categorized for easy orientation in the editor.

Activity log in Tuner

The history tab now includes the email address of the user that accepted or rejected Tuner recommendations. However, this only applies to new actions, not the old ones.

Numeric conditional variables

Recently, we introduced conditional variables that allow you to easily define what values it will contain using conditions, existing variables, or any text. However, the resulting variable was always considered a text variable, therefore you couldn’t use it as an Ad Customizer for example. From now on you can choose, whether it will be a conditional text variable or conditional numeric variable.

PPC Bee 4.23.0 is out! Here’s a list of all the new features.

• There’s no need to worry if you don’t have an XML or CSV data source as from now on you can connect a Google Sheets file as a data source.
• Google announced that from 14th October the option of Accelerated delivery will be disabled - of course, we reflect this change and disabled the option in the app as well.
• Previews in the ad text generators are now loaded much quicker than before, no matter how many variables your data source contains.

Check out what’s new in the latest version of the app, or PPC Bee 4.15.0 is here!

• you can duplicate the whole branch of ad texts within the given campaign
• also, you can now duplicate ad text branches, CPC rules, and keyword generators to a campaign that doesn’t include the same variables as the generators do, and what more, we gave the functionality a fresh intuitive design
• DSA campaign is easy to find and create as we separated its settings from the classic search campaign (to create it, use the dedicated button in the campaign overview)
• we added both the options of connecting your Google Merchant Center accounts, you can connect them either as a single-account and multi-account
• if you’re wondering how it is with the safety and security of your data in PPC Bee, check out our new web page

Tuner just got improved!

Whenever you accept or remove any suggestion Tuner has for you, the action is saved in a History tab - now, the History tab has more clear design. And what more, you can now see all the match types of a keyword that Tuner suggests to remove.

PPC Bee can now handle underscores (_) in a campaign’s name without any problem!

If you use underscores in a campaign’s name and no variable is used in the name, you can change the name however you like, even after the campaign has been synchronized.

You no longer need to scroll aaall the way down to the bottom of the page in order to save changes in the keyword and ad text generators, and in the custom variable editors.

Thanks to a new sticky bar with the ‘Save’ button, you can save changes no matter which part of the editor you are in.

Are you wondering how our support works?

You can read all about PPC Bee support on our blog. In the article you can learn what forms our support has, where you can find what, and how our support actually works.

Try out regular expressions, this time in reverse

Sometimes, thinking up keywords can be a pretty tough nut to crack, all the more if your data feed isn’t exactly tidy. This can be resolved by creating a couple of your own, new variables and using regular expressions to remove groups of words or characters from them, until only the required word is left. But what if you could just extract a group of words from the text instead of removing it?

This is now possible in PPC Bee as we’ve created a new function for you which works precisely this way - Extract regex!

Read more on our blog

Introducing the PPC Bee Notification platform

Did you ever miss a significant error or abnormal behavior when working with PPC Bee? From now on, we promise that it won’t happen ever again! We are introducing the PPC Bee Notification Platform, which will inform you about relevant faulty events in a timely manner and will make daily work with the application more effective. Come meet the new platform on our blog

News in adtext generator

In the adtext you’ll notice the work of our UX specialist. We have edited a sequence of fields inside the generator and some labels too. Moreover, you can set the status of adtext to paused/running directly in the generator. Your work with the generator will be also improved because of:

Better orientation in variables

We added the search box right next to the variables in generators: in adtext and also in the keyword generator.

Upgrade AdWords API v201705 (08)

PPC Bee has upgraded the newest version of AdWords API.

News in PPC Bee in July 2017

The first news of the past month is the implementation of what you are looking at right now: regularly updated news from PPC Bee. Starting from now you will know about every change in the application so you can be sure you won’t miss anything! Thanks to this, you can instantly test new features and apply them to your campaigns immediately.

Which other news and improvements are new for PPC Bee in July? Read it here:

We added a conversion rate to PPC Bee monitoring

• On request from our client, we added a new metric to PPC Bee monitoring. Is there anything else that should be added? Don’t be shy to contact us about it!

Data preview of variables

• Everywhere that variables are present in the app, you can now look at statistics showing you its representation in the data feed. And more than this –> take a look at our blog.

Adjustment in hierarchy: generating ad groups in campaigns –> We changed the limit from 9000 to 12 000

• Thanks to this your PPC Bee campaign will split into #2 after exceeding 12 000 products.

List of accounts that have access to the organization

• This you will use mainly for suborganization. Under the list of users who have access only to that suborganization, you can see the complete list of all users who have the permission for access to this organization through the parent organization.

New condition added: limit for the count of characters in variable

• In every condition you can now choose the limit for the count of characters in the variable.

User has permission to choose home organization

• After clicking on your account on the top right, you can see all the organizations that you have access to. You can add a pin (house icon) to the organization which you want to be your homepage (after signing in to PPC Bee).

Users can choose conditions for an empty field

• Now you’re allowed to set parameters for an empty field in conditions. Set the condition by using “empty” or “full” field.

Preview of products from data feed which are not being used in any campaign

• You can have an overview of the products you are not promoting in any campaign. This helps you to control your settings. You can find this preview under the data source blurb.

Filtering kw generators and adtexts: running or paused

• In the overview of adtext and keyword generators you have the possibility to filter running or paused