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PPC
Everything you need to know about Performance Max campaigns in 2023
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Performance Max campaigns were announced by the end of 2021. It took only several months and Google's forced upgrade of Smart Shopping campaigns to begin the Performance Max dominance. It is now a must-have campaign for most businesses. But is this really a jump forward? How does it work anyway? And what are the advantages and disadvantages of Performance Max? In this article we answer all the questions.
PPC
From Clicking to Thinking: August PPC News
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Our mission is to empower you not just to stay current, but to thrive. With insights from our newsletter, you'll be primed to tackle PPC with confidence, adapting strategies like a pro. We're committed to delivering the freshest PPC news, top-tier updates, optimization tactics, and game-changing tips each month. Let's get into it 👇
PPC
Marketing Strategy
Broad match gets an update that changes everything
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In recent years Google has been paying a lot of attention to broad match keywords. And the recent update has changed many things. Broad match now becomes the default match type for you. And it makes perfect sense.
Automation
PPC
Dotidot's ETA to RSA Wizard
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As early as the end of June 2022, Google will make it impossible to create new and modify existing expanded text ads (ETAs), leaving only responsive ads (RSAs) as an option for creating ads in search. What's the best way to prepare for this news with Dotidot and how to control RSA ads?
Dotidot
PPC
We’re All Grown Up. We’re 7 Now!
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Which is a wonderful age for a start-up. We’ve been through a lot, accomplished many things, and still have many plans left to carry out. Let’s take a brief look at the past and see what the future might hold.
PPC
Automation
Google’s Smart Shopping Campaigns Are Coming to an End
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Smart campaigns in Google Shopping are done for—Google is ending their support by September 30, 2022. By that date it won't be possible to create any new Smart campaigns. But there is an easy solution.
PPC
Automation
Gain Visibility with Google Ads Extensions
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Man, how did your competitor manage to add a picture, phone number, and information on special offers to their ad? By using ad extensions in their Google Ads. Additional information and visual elements can secure more clicks.
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