PPC

Performance Max campaigns were announced by the end of 2021. It took only several months and Google's forced upgrade of Smart Shopping campaigns to begin the Performance Max dominance. It is now a must-have campaign for most businesses. But is this really a jump forward? How does it work anyway? And what are the advantages and disadvantages of Performance Max? In this article we answer all the questions.

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In recent years Google has been paying a lot of attention to broad match keywords. And the recent update has changed many things. Broad match now becomes the default match type for you. And it makes perfect sense.

As early as the end of June 2022, Google will make it impossible to create new and modify existing expanded text ads (ETAs), leaving only responsive ads (RSAs) as an option for creating ads in search. What's the best way to prepare for this news with Dotidot and how to control RSA ads?

Which is a wonderful age for a start-up. We’ve been through a lot, accomplished many things, and still have many plans left to carry out. Let’s take a brief look at the past and see what the future might hold.

Smart campaigns in Google Shopping are done for—Google is ending their support by September 30, 2022. By that date it won't be possible to create any new Smart campaigns. But there is an easy solution.

Man, how did your competitor manage to add a picture, phone number, and information on special offers to their ad? By using ad extensions in their Google Ads. Additional information and visual elements can secure more clicks.