Pay-Per-Click (PPC) advertising is a digital marketing model where advertisers pay a fee each time their ad is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to earn those visits organically. Search engine advertising is one of the most popular forms of PPC. It allows advertisers to bid for ad placement in a search engine's sponsored links when someone searches for a keyword related to their business offering.

Key points to understand PPC:

  • Purpose: The main goal of PPC is to drive traffic to your website. When someone clicks on your ad, they are directed to your site.
  • Common platforms: The most popular platforms for PPC advertising are Google Ads and Microsoft Ads.
  • Keyword bidding: In PPC, you bid on keywords that you think your potential customers will use when searching online. The higher your bid and the more relevant your ad, the more likely it is that your ad will appear in the search results.
  • Ad placement: Your ad can appear at the top of search engine results, on websites, or on social media platforms.
  • Cost management: You can set a budget for how much you want to spend on PPC advertising each day. This helps you control costs and avoid overspending.

Our articles on PPC cover a wide range of topics to help you understand and succeed in PPC advertising: keyword match types, performance max, demand gen campaigns and much more.

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