Automation

Optimizing your PPC at the product level is key not only for Performance Max campaigns but for all campaigns. It breaks down performance to the finest details. While most products generate sufficient performance, some may not. And they deserve to get another shot.

One of the most effective Performance Max strategies is launching a dedicated campaign for new products. This approach gives your products the spotlight they need, setting the foundation for strong future performance.

Your bestselling products already have a significant advantage: your audience loves them. However, there may still be untapped opportunities. By segmenting your bestsellers and launching separate campaigns, you can significantly boost their sales. Here’s how to make it happen.

In this guide, we explore a powerful ROAS-based strategy for Performance Max campaigns, showing how to prioritize your best performing products over others. This strategy allows you to squeeze the maximum of their potential in ad systems.

One of the things you need to know about your product is how they perform. While many specialists try to boost the spotlight of the best performing products, there could still be hidden potential in those without clicks or impressions.

Most of you will agree that Performance Max campaigns work smoothly. But do they really bring MAXimum results as it's stated in their name? There is much more potential you can discover only by changing your approach.

As early as the end of June 2022, Google will make it impossible to create new and modify existing expanded text ads (ETAs), leaving only responsive ads (RSAs) as an option for creating ads in search. What's the best way to prepare for this news with Dotidot and how to control RSA ads?

At Dotidot, we understand the challenges and complexities of running successful DPA campaigns. That's why we've developed a cutting-edge solution equipped with a range of powerful features, each designed to elevate your Facebook DPA strategy.