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Performance Max (PMax) campaigns have transformed how eCommerce brands leverage automation for growth. But while the promise of Google’s machine learning sounds simple: “just upload your assets and let the algorithm do the work”, the reality is that structure still matters a lot.

Your bestselling products already have a significant advantage: your audience loves them. However, there may still be untapped opportunities. By segmenting your bestsellers and launching separate campaigns, you can significantly boost their sales. Here’s how to make it happen.

Many marketers view SEO and PPC as separate disciplines, but in reality, they share many similarities and can work together to drive better results. Both strategies aim to increase the visibility of your content, services, or products in search engine results. As performance marketers, we can use key SEO techniques to boost the effectiveness of our campaigns. How?

Over the past few years, Google has been steadily giving more control back to PPC specialists, and 2025 will be no exception. While AI now plays a bigger role in content creation, Google is also making Performance Max less of a black box by introducing more customization options.

In this guide, we explore a powerful ROAS-based strategy for Performance Max campaigns, showing how to prioritize your best performing products over others. This strategy allows you to squeeze the maximum of their potential in ad systems.

PPC specialists usually start campaigns slowly and improve them over time. But Black Friday is different. You only have between 24 and 120 hours to make the most of this short, busy shopping period. In this article, we will share advanced tips on how to get the best results during Black Friday and Cyber Monday.

Running a Performance Max campaign requires not only a product feed but also a variety of creative assets such as headlines, descriptions, images, and videos. In this article, we'll explore whether it's worth focusing on content creation and how to prepare the most engaging content for your campaigns.

Google has introduced a revamped version of Google Merchant Center, now known as Merchant Center Next. This update brings not only a fresh user interface but also various changes to features. Expected to roll out in the first half of 2024, this update promises a user-friendly experience for businesses of all sizes. Let's dive into that.