Google Ads

Over the past few years, Google has been steadily giving more control back to PPC specialists, and 2025 will be no exception. While AI now plays a bigger role in content creation, Google is also making Performance Max less of a black box by introducing more customization options.

PPC specialists usually start campaigns slowly and improve them over time. But Black Friday is different. You only have between 24 and 120 hours to make the most of this short, busy shopping period. In this article, we will share advanced tips on how to get the best results during Black Friday and Cyber Monday.

Running a Performance Max campaign requires not only a product feed but also a variety of creative assets such as headlines, descriptions, images, and videos. In this article, we'll explore whether it's worth focusing on content creation and how to prepare the most engaging content for your campaigns.

Google has introduced a revamped version of Google Merchant Center, now known as Merchant Center Next. This update brings not only a fresh user interface but also various changes to features. Expected to roll out in the first half of 2024, this update promises a user-friendly experience for businesses of all sizes. Let's dive into that.

Have you noticed that your GA4 reports aren't displaying campaign names correctly? Instead, a significant portion of traffic, purchases, and value might be attributed to "(organic)" and "(not set)" campaign names. Here's how you can easily resolve this issue.

Even the best campaigns may fail if they lead to low converting and non-relevant landing page. And since we want you to succeed, we're going to give you some tips, how to optimize your PPC destinations.

Our mission is to empower you not just to survive, but to thrive. With insights from our blog, you'll be primed to tackle PPC with confidence, adapting strategies like a pro. We're committed to delivering the freshest PPC news, top-tier updates, optimization tactics, and game-changing tips each month. Let's get into it 👇

Our mission is to empower you not just to survive, but to thrive. With insights from our blog, you'll be primed to tackle PPC with confidence, adapting strategies like a pro. We're committed to delivering the freshest PPC news, top-tier updates, optimization tactics, and game-changing tips each month. Let's get into it 👇