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beauty

When beauty trends last weeks, your campaigns can’t take months

Dotidot helps beauty marketing teams turn fast trends and complex catalogs into smarter, more profitable performance marketing.
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Built for where beauty is heading

+12%
Beauty e-commerce is growing per year
60%+
of shoppers discover brands online
50%+
of beauty sales now come from social and e-commerce
↑
Product portfolios are getting larger and harder to manage

Campaigns built for the speed of beauty trends

Beauty moves fast. Trends peak in days, seasons shift, promos come and go. Dotidot helps your campaigns keep up.
Trends outrun campaigns
Spike creates competition
Promos disappear quickly
What’s happening
A product gets picked up by influencers, creators or trends on social, but by the time campaigns are adjusted, the moment has already passed.
Why it’s a problem
You miss out on peak demand, competitors jump ahead, and high-intent traffic never sees your products.
Where Dotidot comes in
Dotidot lets you adjust product visibility instantly and automatically. No campaign rebuilds, no delays. You can ride trends while they’re hot.
What’s happening
Seasonal moments, promotions, and trends often hit simultaneously but campaigns aren’t built to prioritize dynamically.
Why it’s a problem
Budgets get spread thin, and high-demand products don’t get the focus they deserve.
Where Dotidot comes in
Dotidot automatically prioritizes products based on performance, availability, and business goals.
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What’s happening
Gifting seasons, vendor promos, and limited-time offers require fast prioritization but manual updates slow everything down.
Why it’s a problem
Campaigns go live too late, spend isn’t focused where demand is highest, and seasonal revenue gets diluted.
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Where Dotidot comes in
With real-time feed updates and smart rules, Dotidot keeps your campaigns aligned with what customers are actively shopping for now.

Scaling beauty campaigns without drowning in complexity

More shades. More bundles. More launches. Dotidot makes scaling beauty marketing simple again.
Complex catalogs slow teams
Variants compete for visibility
Growth increases manual workload
What’s happening
Variants, gift sets, limited editions, and frequent launches make manual feed and campaign updates almost impossible to keep up
Why it’s a problem
Outdated data leads to wasted spend, poor customer experience, and slower revenue growth.
Where Dotidot comes in
Dotidot keeps your product data clean, accurate, and always in sync across channels.
What’s happening
Different shades or sizes of the same product end up competing for budget and attention.
Why it’s a problem
Media spend gets diluted, performance drops, and it becomes harder to understand what actually works.
Where Dotidot comes in
Dotidot groups and analyzes variants at product level, so you promote what performs without internal competition.
What’s happening
Every new product or market adds more campaigns, more decisions, and more manual work.
Why it’s a problem
Marketing spend increases, but growth doesn’t scale at the same pace.
Where Dotidot comes in
With rule-based automation, Dotidot helps you scale campaigns without adding complexity.

Promotions without limits

With Dotidot it is incredibly easy to add promotions and maintain full control over what is shown in our ads, something we could not achieve with standard Search. The coverage and volume delivery are outstanding.
Avatar
Angelika Halamova
Digital Ads Specialist

Campaigns built for the speed of beauty trends

Beauty moves fast. Trends peak in days, seasons shift, promos come and go. Dotidot helps your campaigns keep up.
Near-expiration promotion
Discounts drive growth
Rising acquisition costs
What’s happening
Expiration dates rarely influence campaigns until inventory becomes a problem.
Why it’s a problem
You’re forced into aggressive discounts or write-offs that hurt margins and brand perception.
Where Dotidot comes in
Dotidot lets you prioritize products based on inventory risk, helping you sell before discounts become the only option.
What’s happening
Customers expect promotions, bundles, and value sets, especially in crowded categories.
Why it’s a problem
Short-term revenue comes at the cost of long-term margin and brand strength.
Where Dotidot comes in
Dotidot helps you control how and when products are promoted, balancing full-price sales with strategic offers.
What’s happening
More competition and lower loyalty mean higher costs to bring in new customers.
Why it’s a problem
Budgets grow faster than revenue, making investments harder to return.
Where Dotidot comes in
Dotidot’s product-level insights help you focus spend on products that actually drive profitable growth.

Scaling beauty campaigns without drowning in complexity

More shades. More bundles. More launches. Dotidot makes scaling beauty marketing simple again.
Creative fatigue accelerates
Product stories disappear
What’s happening
Beauty audiences see similar visuals and messages everywhere. Creatives burn out quickly and need constant refresh.
Why it’s a problem
Rising creative costs and declining performance make scaling harder and more expensive.
Where Dotidot comes in
Dynamic creative templates combine product data, images, and custom graphics to generate unique, relevant visuals at scale.
What’s happening
Ingredients benefits routines and claims often get stripped out when ads are optimized for scale.
Why it’s a problem
Lower engagement and weaker differentiation in a crowded beauty market.
Where Dotidot comes in
By adding product feed information directly into ad visuals with Image Editor, your ads stand out naturally in people’s feeds.

Total feed control at scale

Moving our marketing feeds to Dotidot saved us a lot of time, as well as the cost of having feeds edited by programmers. Now we have more space to focus on more strategic issues and keep taking Vivantis to the next level. Feed Exports are a versatile solution for any e-shop. The easy-to-navigate design allows users to edit their feeds in any way they like. We appreciate the obliging customer support team and its responsiveness to our requests.
Avatar
Petr Simak
CSE Specialist
How Brasty increased conversion rate of Facebook ads by 163 %
Beauty
163 %
higher conversion rate
50 %
more time in strategy

Scale smarter with expert-backed automation. Let’s plan for your growth!

Partner with the team trusted to manage millions in EUR and accelerate your business growth
Book a free 30-minute call with a Dotidot Account Executive.
Get a personalized plan to align your goals and strategies
Launch faster, safer with expert support and no blockers
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