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Optimization & Cleanup

The Zombie strategy revives overlooked products by giving them dedicated campaigns, helping unlock hidden sales potential.

Activates products stuck with no clicks or impressions
Uncovers hidden winners with untapped potential
Frees up inventory by promoting slow movers
Diversifies revenue streams and reduces reliance on bestsellers
Boosts long-term growth by discovering future top performers

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ROAS

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Top performance

Most popular PPC strategy segmenting products by their past Return on Ad spend performance.

Prioritizes top-performing products Focus high revenue and lower costs
Reactive to latest and real data
Easily scalable with seasonal or trend changes

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Profit margin

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Efficiency

This strategy groups products by their profitability, allowing you to allocate ad spend more efficiently toward high-margin items.

Prioritizes high-margin products for better ROI
Maximizes profitability by customizing targets per margin level
Helps avoid overspending on low-margin products
Ideal for businesses with varying product margins

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POAS

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Efficiency

Profit-focused ad strategy that optimizes spend based on actual advertising profit.

Focuses on advertising profit
Allocates budget to high-margin, high-profit products
Enables data-driven, profit-aware decisions
Prevents overspend on low-margin items

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New products

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New opportunities

Give new products a dedicated campaign to ensure visibility and build early performance, helping them grow into established items.

Increases visibility for new product launches
Prevents new items from becoming overlooked or “zombies”
Builds early data to improve future campaign performance
Sets a strong foundation for long-term success

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Low performance

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Optimization & Cleanup

Run a dedicated campaign for products that had a fair chance but didn’t deliver, giving them one last push before making final decisions on their future.

Offers a last opportunity for products to prove their potential
Helps recover lost performance from overlooked items
Provides feedback for optimizing category or asset group structures
Supports cleaner, efficient main campaigns by filtering weak performers
Customizable benchmarks based on ROAS or POAS thresholds

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CTR

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Brand & visibility

A CTR strategy focuses on increasing the percentage of users who click on your ads, signaling higher engagement and relevance.

Improves ad quality and relevance signals for Google
Can lead to lower CPCs due to higher Quality Scores
Useful for testing creatives, headlines, and audience fit
Helps boost traffic to product pages or landing pages
Supports top-of-funnel strategies (e.g., awareness, engagement)

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CPA

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Efficiency

A CPA strategy focuses on acquiring conversions at or below a target cost, helping control ad spend while still driving results.

Keeps acquisition costs predictable and manageable
Useful for lead generation or fixed-margin products
Encourages efficiency in bidding and targeting
Simple metric for tracking campaign performance
Great for businesses with known customer lifetime value (LTV)

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Bestsellers

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Top performance

With this strategy you can focus ad spend on top-selling products to amplify their performance and drive even stronger results.

Maximizes revenue from proven, high-performing products
Uses reliable, data-driven targeting based on past sales
Can be tailored by platform (Google, Meta, or both) for precision
Balances volume and value by focusing on both sales and revenue

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Coming soon:

Product analytics

Soon you’ll be able to track, compare, and optimize product performance across all your campaigns in one place. Stay tuned!

Spot budget waste

See which products drain your budget without driving results.

Unlock hidden potential

Find products that deserve visibility and give their performance a boost.

Scale smarter

Know where to add budget, what to test, and how to minimize risk.

Act based on the data

Explore the results from Google Ads or Meta to make smarter decision.

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Add it to the community library and help fellow marketers level up their campaigns. We’ll share them with your name so others know who inspired them.

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Product analytics

Browse strategies by your goal

Product analytics

Got a great strategy? Share it!

Try Dotidot, the ultimate
performance marketing solution.

Find the right strategy for your campaign

Product analytics

Browse strategies by your goal

Product analytics

Got a great strategy? Share it!

Try Dotidot, the ultimateperformance marketing solution.

Try Dotidot, the ultimate
performance marketing solution.