Users utilizing data enrichment to import additional data from Google, Meta, Sheets, etc., can now see how many product values from the new source matched the main data source and were successfully imported.
You can find the match rate percentage in the Data Enrichment section. Click the loop icon to view detailed insights and see the match rate for all imported values.
You can now filter products based on any chosen metric, using either an exact number or percentage. This feature enables the identification of best and worst-performing products, with applications such as analyzing ROAS, conversion value, purchases, and profit margins, among others. To learn more about this feature, click here.
You asked, we delivered. Our latest Meta shopping campaign introduces powerful improvements over Dynamic Product Ads (DPA) while giving you back the control that standard Meta setups often limit. This release brings more transparency and customization, helping you avoid the “black box” challenge and allowing you to fully optimize for higher ROAS.
With Dotidot, you can connect your product catalog and enjoy unlimited editing options along with advanced product segmentation. This allows for easy campaign structuring based on bestsellers, high-performance items, high-profit-margin products, and more.
We’ve also enabled the integration of Meta Advantage+ campaigns with our Image Editor, allowing you to craft eye-catching, customized ads. All templates previously available for DPA can now be seamlessly applied to Advantage+ campaigns, providing greater consistency and creative options.
To save you time, we’ve developed a feature that allows you to import existing ads directly from Business Manager, making setup smoother and faster. Alongside this, Dotidot’s interface has been refined for a cleaner, more intuitive experience, ensuring a more streamlined workflow.
Additionally, real-time ad preview generation is now available. This feature allows you to see exactly how your ad will appear, which simplifies and enhances the creative process.
To learn more about Advantage+ Shopping campaigns, click here.
In recent months, we’ve been developing and releasing smaller features to enhance the popular Performance Max campaigns in Dotidot. In our latest update, we’ve introduced many new features that complement the previous improvements.
We have implemented a Performance Max importer, allowing you to easily import your existing campaigns from Google Ads to Dotidot without losing any data or algorithm patterns.
We have also updated audience signals to include the latest options in Google Ads, such as Search Terms, and provided better descriptions within the app.
Performance Max Insights are now available. This feature integrates popular third-party reporting scripts, allowing you to export historical data from your active campaigns and connect it to pre-made templates. Gain deeper insights into brand and non-brand search term performance, detailed metrics, and keyword overlaps.
The campaign layout has been slightly modified to incorporate new features while still enhancing the user experience.
To learn more about Performance Max in Dotidot, click here.
We are now heavily focused on improving the Performance Max campaign features. Many upgrades have been completed, and significant improvements are on the way. In June, we improved audience signals, allowing you to build your audiences just as you are used to in Google Ads—based on demographics, interests, or interactions with your business/website. We have also enhanced the Insights dashboard and added more metrics. Stay tuned for big things to come!
We have made several changes to our app’s design to enhance the accessibility and usability of its features. The infoboxes for rules and variables have been redesigned to deliver clearer messages. Icons, charts, and modals have been updated for a more intuitive and cohesive user experience. Server and code optimizations have been implemented to improve the app’s speed.
Facebook campaign importer BETA feature has been removed from the app for now. Our testers have provided valuable feedback, and we will now focus on fixing the reported bugs and implementing your suggested improvements. A huge thank you to all our testers!
Everysize.de is a well-known German online platform specializing in footwear, offering a diverse selection of products. Skroutz.gr is a widely used (not only in Greece) website that allows you to shop online and compare prices for a wide range of products. Do you know what these two have in common? You can now create and export their native feeds via Dotidot.
We’ve heard your feedback. In an effort to create a more transparent and easy-to-understand pricing page, we’ve implemented several changes. With the updated layout, we’ve also renamed the Starter and Starter+ plans to Essential and Starter, respectively. Additionally, you can now easily view the advantages and limitations of all plans.
This is a change that you may not have noticed, which was our goal. Due to Google verification requirements, we needed to update our API scope for listing Google Sheets in the app. In general, we’ve altered the process for selecting and importing Google Sheets in Dotidot.
To simplify your life, we’ve introduced a powerful Rules feature. With this feature, you can take greater control over the output values of selected variables. You have the ability to remove, replace, edit text, remap values, generate new values based on predefined conditions, split values, and perform many other operations with ease compared to the past.
See the Knowledge base for more information.
Earlier this month, we released an improved campaign creation process for Performance Max. As of now, it has been launched for all campaign types (Search, DSA, Display, Shopping, and Meta). Enjoy smoother navigation and several other interface improvements.
All fields have been updated to align with the current status and have been categorized into required and optional fields. Setting up your export is now clear and efficient. Additionally, a quality check has been added: the more fields you complete, the higher the percentage displayed.
Dotidot now presents enhanced improvements to the Performance Max campaign creation. Our new step-by-step process is designed to streamline campaign setup, making it easier for you to discover the full potential of automated strategies, even for this specific campaign type. Furthermore, each step of the campaign creation process has received some care, for example: - We’ve simplified Google Merchant Center mapping, categorizing fields into required and optional sections. - Informed decision-making is now at your fingertips with added recommendations for data source selection, providing insights into the advantages and disadvantages of each data source. - Performance Max was moved to the forefront as the recommended campaign type when creating a new campaign.
With the new image cropping modes, you can rely on Dotidot even more when trying to change your image background. First mode does not work? Try the other one! Also, users are now able to copy-paste layers. Not to mention that the keyboard shortcuts are now working, not just CTRL+C and CTRL+V, but even a step back (CTRL+Z), arrows, etc. Try it out.
Starting now, you have the capability to enhance your feeds with Performance Max and Google Shopping product statistics. This allows you to segment products based on their performance in Google Ads.
See Knowledge base for more information.
New notifications will alert users if no updates have occurred in the last 24 hours. This feature will help ensure that your products remain up to date. This notification is enabled by default.
Advanced Performance Max placement insights will now be displayed on your campaign’s dashboard. This allows you to easily see the locations where your ads are being displayed and assess their performance. Utilize these insights to change your strategy or improve your content for specific placements.
You can find more information here.
New product condition filters have been introduced. You can now apply filters to exclude or include product based on XY% of the highest/lowest custom value. Also we’ve implemented an option to use an existing variable while creating new variables.
We want to offer you the best possible user experience. So, this time we tweaked the entire interface when uploading a data source in organization. If by chance the upload fails, we’ll help you find out the cause with new notifications and fix it easily.
Search and DSA campaigns used to have shared budget only. Now you have the option to set individual or shared budget for your campaigns. This choice also affects the choice of allowed bidding strategies. More about budget selection »
Remove any elements or category directly from the category path and use the new variable for feed grouping.
You can now also work with Ad Customizers in the application. These allow you to add dynamic content and thus personalize text ads in search results. Why? Because personalized ads attract far more attention than general ads. A pleasant advantage of using text Ad Customizers is also that the entire advertisement will not be generated again, only its dynamic part.
Several changes have been made. The first thing you will definitely notice is the division of the entire menu into three sections, which will help you manage your work there. The last section is activity log, where you can find the entire history of activities, downloads and synchronization.
If you make a modification to your export settings (rules or changing custom variables), you can now manually force a feed to be generated. No need to wait for the next automatic update.
Even better pictures with new features! Vertical text aling, underlines, line editing, line wrapping, text shortening… Now you can do it all!
Sometimes a bugged source or any wrong settings can lead to no products being present in the campaign. Now you can set how the campaign should behave in such a case. Wanna synchronize it anyway? Sure. Wanna use the last existing settings that contained products? Of course.
Campaigns that were linked to archived data sources could occasionally be hidden. This is now fixed, ads are shown and an error message appears that you need to upload a new data file or restore an existing one.
Now you can set your ad groups to be deleted from your ad system after a certain amount of time. This allows you to decide when your ad sets should be removed - after 7, 14, 30, or 90 days. Or you can rule out deletion entirely by choosing “Never”. This change brings several improvements such as removing old errors, speed up your app or prevents your from reaching the ad group limit in Google.
We now support the Czech online shopping platform Aukro where you can auction off your products. Settings include everything you’ve become used to with Aukro. Additionally, e-shops expanding abroad will no doubt appreciate our support for Spartoo, a huge marketplace specializing in fashion and accessories.
We have added Black Friday and Cyber Monday templates to Image Editor.
You can now also automate Google Extensions (soon as Assets) in your campaigns. In PPC Bee, you can set extensions for website sitelinks, callouts, images (including editing in the Image Editor), calls, structured snippets or promotion.
When setting up an organization, we have now reworked the initial steps to make them more clear and to provide PPC Bee additional information, so we can improve our services.
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