For marketers, identifying the time and page that led to a conversion is relatively easy. However, understanding the "why" behind the conversion is a much harder task. To get a clear picture, you need to understand the user's journey before the conversion happened.

In the dynamic world of online advertising, automation stands out as a key driver of efficiency and success. It not only cuts down on the manual work but also brings in awesome results. Let's introduce some basic automation strategies you can use.