Automating PPC
campaigns in 2023

Grow your business thanks to PPC automation. In this ebook you will learn basic and advanced strategies how to effectively improve your PPC performance.
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What can you learn from the ebook?

Automation best practices
You’ll find out how more than 3 000 specialists automate their performance campaigns and which interesting strategies they apply to their PPC accounts!
Why data matters
Your data is absolutely crucial for campaign automation. You will figure out what kind of data is required for automation and how you need to approach your data feeds.
How to automate
Knowledge is only a first step. Learn to automate your PPC campaigns in Dotidot with no knowledge of programming languages.
You’ll know what to do
We know how it sounds. But thanks to this ebook, you will be able to create thousands of keywords, groups and ads in a fraction of time.

Table of Contents

Automating online campaigns
A brief intro why automation should a part of your performance marketing strategy.
Data feeds
Every successful campaign starts with perfect shape data. Here is what to do.
Automated PPC campaign creation in search networks
A showcase of several automation strategies used in search networks.
Campaign structure (Segmentation)
In this chapter you are going to see some campaign structures you need for effective automation.
Creating keywords (Keyword generator)
Define you keywords with Dotidot’s keyword generator.
Automated ads
It’s not only about the structure. You can automate the content of your ads too.
Automating brand campaigns
Dotidot is opening door to new possibilities even for you brand campaigns.

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