Get a comprehensive understanding of what marketing automation truly entails and what sets performance marketing automation apart.
The what and why
Discover the different aspects of marketing that can be automated and the benefits it brings to your strategy, making it an indispensable tool for marketers worldwide.
Tools and practices
We'll showcase the tools available for each step of the performance marketing automation and teach you best practices for evaluating your results.
Getting started
We'll guide you through the initial steps and set you on the path to success with a post-webinar strategy plan.
Table of contents
Introduction to marketing automation
Introduction to marketing automation and why it is a necessity, setting the stage for the deep dive ahead.
Exploring performance marketing automation
Navigate through the specifics of Performance Marketing Automation, and understand how it stands out.
Your first steps into automation
Arm yourself with knowledge on how to begin your automation journey with confidence.
Navigating the tools
Learn the criteria for evaluating PMA results to make sure that you always stay on track.
Evaluation process
Strategize your next steps post-webinar, ensuring you are well-equipped to implement marketing automation in your campaigns.
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