Guides

Your bestselling products already have a significant advantage: your audience loves them. However, there may still be untapped opportunities. By segmenting your bestsellers and launching separate campaigns, you can significantly boost their sales. Here’s how to make it happen.

In this guide, we explore a powerful ROAS-based strategy for Performance Max campaigns, showing how to prioritize your best performing products over others. This strategy allows you to squeeze the maximum of their potential in ad systems.

Managing product feeds can feel complicated, especially when you have to handle many feeds for different channels. Mistakes happen, but the good news is that most of them can be avoided if you know what to look out for.

Running a Performance Max campaign requires not only a product feed but also a variety of creative assets such as headlines, descriptions, images, and videos. In this article, we'll explore whether it's worth focusing on content creation and how to prepare the most engaging content for your campaigns.

For marketers, identifying the time and page that led to a conversion is relatively easy. However, understanding the "why" behind the conversion is a much harder task. To get a clear picture, you need to understand the user's journey before the conversion happened.

You're a ppc specialist, right? You probably focus a lot on your campaigns efficiency. This means not only identifying profitable keywords but also eliminating the ones that cost you money without delivering returns. This is where negative keywords come into play.

Your success in PPC advertising depends on several factors, including audiences, content, bidding, products, and keywords. This article focuses on keywords, match types, and best practices. Even skilled marketers might learn something.

In the dynamic world of online advertising, automation stands out as a key driver of efficiency and success. It not only cuts down on the manual work but also brings in awesome results. Let's introduce some basic automation strategies you can use.