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7 basic strategies for effective product portfolio automation in search campaigns

In the dynamic world of online advertising, automation stands out as a key driver of efficiency and success. It not only cuts down on the manual work but also brings in awesome results. Let's introduce some basic automation strategies you can use.

Everything you need to know about Performance Max campaigns in 2024

Performance Max campaigns are here for a while. It took only several months and Google's forced upgrade of Smart Shopping campaigns to begin the Performance Max dominance.

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