Performance Max (PMax) campaigns have transformed how eCommerce brands leverage automation for growth. But while the promise of Google’s machine learning sounds simple: “just upload your assets and let the algorithm do the work”, the reality is that structure still matters a lot.

ROAS strategy is focusing on product performance, profit margin strategy on the profit. But if there was a strategy that combines the best of both? A strategy that combines the performance with profitability altogether? We have good news for you, this is what POAS is all about.

Have you noticed that your GA4 reports aren't displaying campaign names correctly? Instead, a significant portion of traffic, purchases, and value might be attributed to "(organic)" and "(not set)" campaign names. Here's how you can easily resolve this issue.

Even the best campaigns may fail if they lead to low converting and non-relevant landing page. And since we want you to succeed, we're going to give you some tips, how to optimize your PPC destinations.

As early as the end of June 2022, Google will make it impossible to create new and modify existing expanded text ads (ETAs), leaving only responsive ads (RSAs) as an option for creating ads in search. What's the best way to prepare for this news with Dotidot and how to control RSA ads?

A compelling product name is your gateway to customer engagement, click-through rates, and overall channel performance. It serves as the first impression alongside the product image, influencing not only how your product is perceived but also its discoverability through search engines. Let's delve into the art of creating product names that truly convert.

Your success in PPC advertising depends on several factors, including audiences, content, bidding, products, and keywords. This article focuses on keywords, match types, and best practices. Even skilled marketers might learn something.

In the dynamic world of online advertising, automation stands out as a key driver of efficiency and success. It not only cuts down on the manual work but also brings in awesome results. Let's introduce some basic automation strategies you can use.