CTR (Click-Through Rate) is one of the fundamental metrics in online marketing. While often seen only as a supporting indicator, when used correctly, CTR can become a powerful tool for brand building and campaign optimization. Let’s explore how to make the most of it.

Performance Max (PMax) campaigns have transformed how eCommerce brands leverage automation for growth. But while the promise of Google’s machine learning sounds simple: “just upload your assets and let the algorithm do the work”, the reality is that structure still matters a lot.

Most of you will agree that Performance Max campaigns work smoothly. But do they really bring MAXimum results as it's stated in their name? There is much more potential you can discover only by changing your approach.

Quality Score (QS) is a metric that Google uses to evaluate the quality of your ads. It is measured on a scale from 1 to 10, with 10 being the highest score. A higher Quality Score suggests your ad is more relevant to users' search queries compared to competitors’ ads. A lower Quality Score indicates there are areas that need improvement.

You're a ppc specialist, right? You probably focus a lot on your campaigns efficiency. This means not only identifying profitable keywords but also eliminating the ones that cost you money without delivering returns. This is where negative keywords come into play.

Your success in PPC advertising depends on several factors, including audiences, content, bidding, products, and keywords. This article focuses on keywords, match types, and best practices. Even skilled marketers might learn something.

In June 2022, we had to retire the long-standing ad format - Expanded Text Ads (ETA). They have been replaced by a more modern format that offers many additional features and works hand in hand with automated bidding strategies.

A compelling product name is your gateway to customer engagement, click-through rates, and overall channel performance. It serves as the first impression alongside the product image, influencing not only how your product is perceived but also its discoverability through search engines. Let's delve into the art of creating product names that truly convert.