Smart campaigns in Google Shopping are done for—Google is ending their support by September 30, 2022. By that date it won't be possible to create any new Smart campaigns. But there is an easy solution.

Expanding retail ads into new markets requires more than translation—it demands precise feed localization to match local currencies, languages, and shopping behaviors. As cross-border ecommerce becomes essential for brand growth, mastering feed localization tips can mean the difference between wasted ad spend and scalable international success. This guide covers everything from market selection to compliance and budget testing.

Total revenue and campaign ROAS tell only part of the story—without product-level analysis, you risk scaling losers and starving winners. This guide breaks down the essential sales performance metrics for comparing products, spotting trends, and identifying which items actually fuel growth. Learn how to build dashboards that turn raw data into profitable decisions.

With validation rules tightening and feed update frequencies increasing, even minor data errors can cascade into rejected listings and lost revenue within hours. Real-time feed monitoring enables businesses to detect issues instantly, trigger alerts, and apply automated fixes before problems impact performance. This guide covers the essential framework for proactive error detection and the automation strategies that protect your bottom line.

As New Years approaches, many of us begin to take stock. Did I fulfill my resolution for this year? And what will I accomplish in the next year? And CEO Pavel Vachek did the same thing for us.

Struggling with product feed errors that impact your campaign results? This actionable feed health checklist helps you quickly diagnose and fix common issues, turning high impressions into more clicks and conversions when it counts most. Download a free template and streamline fixes with the proven Dotidot workflow.

Stay up to date with the latest PPC and performance marketing updates from Google, Meta, Microsoft, and more. Explore key ad platform changes, new features, and strategic insights for February 2026.

Performance Max campaigns are here for a while. It took only several months and Google's forced upgrade of Smart Shopping campaigns to begin the Performance Max dominance.