Many marketers view SEO and PPC as separate disciplines, but in reality, they share many similarities and can work together to drive better results. Both strategies aim to increase the visibility of your content, services, or products in search engine results. As performance marketers, we can use key SEO techniques to boost the effectiveness of our campaigns. How?

Over the past few years, Google has been steadily giving more control back to PPC specialists, and 2025 will be no exception. While AI now plays a bigger role in content creation, Google is also making Performance Max less of a black box by introducing more customization options.

PPC specialists usually start campaigns slowly and improve them over time. But Black Friday is different. You only have between 24 and 120 hours to make the most of this short, busy shopping period. In this article, we will share advanced tips on how to get the best results during Black Friday and Cyber Monday.

Google has introduced a revamped version of Google Merchant Center, now known as Merchant Center Next. This update brings not only a fresh user interface but also various changes to features. Expected to roll out in the first half of 2024, this update promises a user-friendly experience for businesses of all sizes. Let's dive into that.

Have you noticed that your GA4 reports aren't displaying campaign names correctly? Instead, a significant portion of traffic, purchases, and value might be attributed to "(organic)" and "(not set)" campaign names. Here's how you can easily resolve this issue.

Even the best campaigns may fail if they lead to low converting and non-relevant landing page. And since we want you to succeed, we're going to give you some tips, how to optimize your PPC destinations.

Spambots present a significant threat to businesses and individuals alike. From Facebook bots to website bots, the need for robust spam protection has never been more critical. In this article, we’ll explore the dangers posed by spambots and provide actionable strategies to defend your brand.

Facebook continues to be a powerhouse for digital advertising, providing a myriad of ad formats to suit various marketing goals. In 2024, staying ahead of the curve means understanding and utilizing these formats effectively. This article explores the latest and the most important Facebook ad formats to help you optimize your campaigns and achieve outstanding results.