Are you wondering how our support works?

You can read all about PPC Bee support on our blog. In the article you can learn what forms our support has, where you can find what, and how our support actually works.

A wider selection of synchronization frequencies—8 synchronizations now in PPC Bee

PPC Bee is now a little more flexible, thus a little more “for everyone”. We decided to broaden our range of fees. There is a new option—8 synchronizations per day. This is a great compromise for those clients for whom 4 synchronizations were not sufficient and 12 synchronizations were unnecessarily too much.

Headline 3 and Description 2 now in PPC Bee!

New ad text extensions have been added to Google Ads — we’re talking about Headline 3 and Description 2. These extensions have now been newly added to PPC Bee. You can set them up in your ad text generators.

Do you need to transfer existing campaigns to another account? The new version of our app brings a quick solution to this problem.

From now on, it is no longer necessary to create all your campaigns again. We have added a new feature which allows you to duplicate campaigns to other accounts. And where can you find this option? Open the campaign overview and, on the right side of the campaign in question, choose the relevant action.

Try out regular expressions, this time in reverse

Sometimes, thinking up keywords can be a pretty tough nut to crack, all the more if your data feed isn’t exactly tidy. This can be resolved by creating a couple of your own, new variables and using regular expressions to remove groups of words or characters from them, until only the required word is left. But what if you could just extract a group of words from the text instead of removing it?

This is now possible in PPC Bee as we’ve created a new function for you which works precisely this way - Extract regex!

Read more on our blog

For users in Czech republic we need to enforce CZK for invoicing (due to Czech laws).

DSA with PPC Bee, but on steroids!

The big news everybody has been waiting for - you can now prepare entire DSA campaigns in PPC Bee! DSA campaigns help fill the gap and bring users from search queries, which you yourself wouldn’t ever think of. They also help promote products that have complicated titles or a low search volume.

How did we solve the biggest advertising system limitation and facilitate more control? Read about it on our blog

Introducing the PPC Bee Notification platform

Did you ever miss a significant error or abnormal behavior when working with PPC Bee? From now on, we promise that it won’t happen ever again! We are introducing the PPC Bee Notification Platform, which will inform you about relevant faulty events in a timely manner and will make daily work with the application more effective. Come meet the new platform on our blog

Campaign deletion allowed

You can finally delete your useless old campaign! The only thing you need is full access to the organisation! If you don’t have full access, you can delete the campaign before the first synchronisation.

Ad Customisers included in your campaign by default

Ad Customisers are our favourite feature at PPC Bee! Because they can help your campaign so much, we decided to set them by default. How amazing are they!? Read more in our article

Shorten Paths in display URL

Path1 & Path2, could be too long, so we started to shortening them automatically.. So, you can be sure that the ad text is created.

Sklik TOKEN

We added the option to connect PPC Bee with your Sklik account by TOKEN. What does it mean? It means, that you don’t need your current password in PPC Bee anymore!

We created new switches and loaders in the whole application

Do you like them?

You can duplicate the ad text branch to different campaigns

We created a new pricing structure for PPC Bee

Are you interested? Write to Marlen straube@ppcbee.com

We have a new website!

Have you seen it already? PPCBee.com

Case study with ZOOT!

Did you know that you can also use PPC Bee for category campaigns? Take the inspiration from ZOOT and try to set them up too! Case study here

AdText Branching

We have launched a feature that allows you to prioritize adjacent ad texts.

A typical example is an ad that corresponds with 30% of the products. So, for the rest of the products, the ad wouldn’t be created. However, you are linked to another ad text - this time it’s a more general ad that meets the condition for all products.

Benefits 1. PPC Bee watches the ads for you for you and generates only the most applicable of your ads for each product, separately 2. You gain control over how many products the ad text is used for 3. You gain control over the fact that no product will be left without ad text 4. If any ad text is stopped, the products are automatically merged into sub ad text

You can put together an unlimited number of ad texts, and you can move them anytime you want. Merge the ad text with the branch or let it run independently. Read more on [PPC Bee blog] (https://medium.com/ppc-bee/adtext-branches-5d0b311af390)

All variables in one place

For better clarity, we connected both original and custom variables on one page called “variables”. On this page, you can create text and number variables.

Mark paused campaign

In campaign control, you can see an info tab about your paused campaign in the system.

New duplication options

– As well as the adtext, you have more duplication options: ## CPC rules duplication Now you can duplicate your CPC rule from one campaign to another.

Keyword generator duplication

Now you can duplicate your keywords generator from one campaign to another.

New business terms and conditions

We would like to inform you of some alterations to our business terms and conditions effective 1 January, 2018. Please be aware of the proposed changes, which you can check out on the following link. We would be happy to respond to any questions you may have, and you can contact us at info@ppcbee.com

Edit styles and labels throughout the app

All over PPC Bee you can see the new types of icon styling, new descriptions, and also new information hidden in tool-tips. You can also appreciate actual informations about the page which you are on directly in the name of your tab.

Time restriction in sitelinks

Besides the adtext generator and the keyword generator, you can now set a time restriction in sitelinks (for product group and campaign). For how the time restriction works and which status you can set, read here.

New rules for CPC

If you don’t have extended CPC rules set, your bids will be taken from your bid strategy in the AdWords/Sklik/Bing setting. But if you have any extended CPC rules, they will have priority in your bidding strategy.

Bing integration

Now you can connect PPC Bee with Bing! Read the article about how to use the Bing setting, and which countries are best for using Bing advertising.

Bulk copies of templates into product campaigns

Working with adtext templates is getting much more effective. Our clients wanted us to add the option to use the template in 1+ campaigns, in one easy step, so we did.

Accelerated navigation to the AdText

In the campaign setting checklist you can now go directly to the adtext setting by clicking on it.

Duplication of organisation

If you want to use PPC Bee for more countries in your e-shop, you’ll be happy for the opportunity to duplicate your organisation. You can ’t find this feature in the PPC Bee interface, but you can contact Káťa for support. She will be happy to help you, and within a few seconds your organisation will be duplicated 1:1. Then just upload the appropriate data source, connect the accounts, and turn on the campaigns.

News in adtext generator

In the adtext you’ll notice the work of our UX specialist. We have edited a sequence of fields inside the generator and some labels too. Moreover, you can set the status of adtext to paused/running directly in the generator. Your work with the generator will be also improved because of:

Better orientation in variables

We added the search box right next to the variables in generators: in adtext and also in the keyword generator.

Upgrade AdWords API v201705 (08)

PPC Bee has upgraded the newest version of AdWords API.

Pause and label adtexts

You can find this option in AdWords settings.The default setting is turned on. This means that if the adtext is not active more, it will be paused and labeled in the system. Then, if the adtext resumes running again, it is actived in AdWords with its historical data. If you turn off this function, the stopped adtext will be deleted and the new one uploaded. So when should you turn it off? You can do it if your adtexts contain a dynamic URL. There, the same ad text doesn’t run twice, because due to a different URL, a new one is always created, and that’s how these texts accumulate.

New combinations of matches in the keyword generator

In one keyword generator you can now use Special match types:

• +modified -[exact]
• broad -[exact]
• broad -“phrase”

AdCustomizers in PPC Bee

In addition to AdParameters, you now have the option to set AdCustomizers in your AdWords campaign settings.

You choose them - just like parameters - for numeric variables. They ensure that only these variables are updated during synchronization and that the rest of the ad is not updated (which is important for the Quality Score).

The difference, however, is that you have the option to select 4 variants of numeric variables that appear in your AdText. Additionally, a customizer’s sync speed is much higher than an AdParameter’s.

News in PPC Bee in July 2017

The first news of the past month is the implementation of what you are looking at right now: regularly updated news from PPC Bee. Starting from now you will know about every change in the application so you can be sure you won’t miss anything! Thanks to this, you can instantly test new features and apply them to your campaigns immediately.

Which other news and improvements are new for PPC Bee in July? Read it here:

We added a conversion rate to PPC Bee monitoring

• On request from our client, we added a new metric to PPC Bee monitoring. Is there anything else that should be added? Don’t be shy to contact us about it!

Data preview of variables

• Everywhere that variables are present in the app, you can now look at statistics showing you its representation in the data feed. And more than this –> take a look at our blog.

Adjustment in hierarchy: generating ad groups in campaigns –> We changed the limit from 9000 to 12 000

• Thanks to this your PPC Bee campaign will split into #2 after exceeding 12 000 products.

List of accounts that have access to the organization

• This you will use mainly for suborganization. Under the list of users who have access only to that suborganization, you can see the complete list of all users who have the permission for access to this organization through the parent organization.

New condition added: limit for the count of characters in variable

• In every condition you can now choose the limit for the count of characters in the variable.

User has permission to choose home organization

• After clicking on your account on the top right, you can see all the organizations that you have access to. You can add a pin (house icon) to the organization which you want to be your homepage (after signing in to PPC Bee).

Users can choose conditions for an empty field

• Now you’re allowed to set parameters for an empty field in conditions. Set the condition by using “empty” or “full” field.

Preview of products from data feed which are not being used in any campaign

• You can have an overview of the products you are not promoting in any campaign. This helps you to control your settings. You can find this preview under the data source blurb.

Filtering kw generators and adtexts: running or paused

• In the overview of adtext and keyword generators you have the possibility to filter running or paused