How MAIRA gets its e-commerce clients ready for the biggest shopping days of the year. Four PPC specialists, real client accounts and last season's numbers. Recorded live on 20 October 2026.
What's inside (click a time to jump there):
0:00 Intro and agenda
1:45 Search ads from your product feed (Anton Gorbenko)
13:36 Product Analytics: cut the waste before the peak (Filip Lorenz)
25:15 Meta catalog ads with Dotidot templates (Filip Kostel)
33:44 Black Friday: when to push budgets (Jiří Markytán)
41:10 Christmas: when and how to brake
51:06 Coming to Dotidot: MCP and OpenAI Ads
53:12 Q&A
The speakers:
Filip Lorenz · Jiří Markytán · Anton Gorbenko · Filip Kostel
Want to talk through your own Black Friday plan? Bring your goals to a 15-minute call. We listen first and share what we've seen work.
Pick a timeYes. MAIRA is an agency too, so you'll see how they get peak season ready across several client accounts at once.
No. Product labels, seasonality and countdowns apply to Shopping and Performance Max. The Meta part covers seasonal creatives.
No. Black Friday is on 27 November, and the session focuses on what you can still set up before the peak: product labels, seasonal creatives and countdowns.
No to both. Most of the hour is MAIRA's own peak-season process. They run it in Dotidot and you'll see that on screen, but you can apply the way they pick products, prepare seasonal creatives and set countdowns in any account.
Yes. Post your question in the Q&A during the session and MAIRA's team answers as many as time allows.
Yes, it's free for everyone. Each person registers with their own email, and Demio sends them a personal join link that opens in the browser, no install needed.
About one hour including Q&A, in English. It starts on Tuesday 20 October at 10:00 CEST.
