Ремаркетингът и ретаргетингът често се бъркат, но зад тях стоят различни стратегии в Google и Meta. Новите правила за поверителност, като GDPR, изискват прецизен контрол върху пикселите и бисквитките. В това ръководство ще научите как ефективно да изграждате аудитории и да увеличавате резултатите си, без да губите бюджет или да дразните клиентите си.

Изборът на PPC агенция може или да ускори ръста на вашия онлайн бизнес, или да „изяде“ рекламния ви бюджет без възвръщаемост. Ето как да подготвите професионален бриф, който гарантира яснота, ефективност и реални резултати още от старта на партньорството.

В интернет се появиха скрийншоти, показващи, че OpenAI тества напълно функционален Ads Manager за ChatGPT, самообслужващ се dashboard, където маркетолозите могат да създават кампании, да задават наддавания, да избират цели и да следят представянето в реално време.

For marketers, identifying the time and page that led to a conversion is relatively easy. However, understanding the "why" behind the conversion is a much harder task. To get a clear picture, you need to understand the user's journey before the conversion happened.

Our mission is to empower you not just to survive, but to thrive. With insights from our blog, you'll be primed to tackle PPC with confidence, adapting strategies like a pro. We're committed to delivering the freshest PPC news, top-tier updates, optimization tactics, and game-changing tips each month. Let's get into it 👇

We already know how Responsive Search Ads work. Now you might want to know how to increase not only the click-through rate but also conversions. Let's go over some best practices, tips, and tricks to make the most of this modern ad format.

Our mission is to empower you not just to survive, but to thrive. With insights from this blog series, you'll be primed to tackle PPC with confidence, adapting strategies like a pro. We're committed to delivering the freshest PPC news, top-tier updates, optimization tactics, and game-changing tips each month. Let's get into it 👇

In the dynamic world of online advertising, automation stands out as a key driver of efficiency and success. It not only cuts down on the manual work but also brings in awesome results. Let's introduce some basic automation strategies you can use.

Founders Pavel Vachek and Ondrej Bartas were there when this startup had only just begun. It has evolved into a successful company providing automation solution for digital marketing. Dotidot is used by large e-commerce brands in more than 50 countries all around the world.