Smart campaigns in Google Shopping are done for—Google is ending their support by September 30, 2022. By that date it won't be possible to create any new Smart campaigns. But there is an easy solution.

Total revenue and campaign ROAS tell only part of the story—without product-level analysis, you risk scaling losers and starving winners. This guide breaks down the essential sales performance metrics for comparing products, spotting trends, and identifying which items actually fuel growth. Learn how to build dashboards that turn raw data into profitable decisions.

With validation rules tightening and feed update frequencies increasing, even minor data errors can cascade into rejected listings and lost revenue within hours. Real-time feed monitoring enables businesses to detect issues instantly, trigger alerts, and apply automated fixes before problems impact performance. This guide covers the essential framework for proactive error detection and the automation strategies that protect your bottom line.

Struggling with product feed errors that impact your campaign results? This actionable feed health checklist helps you quickly diagnose and fix common issues, turning high impressions into more clicks and conversions when it counts most. Download a free template and streamline fixes with the proven Dotidot workflow.

As automated bidding becomes the new standard, understanding google ads target CPA is crucial for advertisers seeking stronger ROI and fewer wasted clicks. This article breaks down how tCPA works, how it compares to target ROAS, and provides practical tips to avoid common pitfalls.

CTR (Click-Through Rate) is one of the fundamental metrics in online marketing. While often seen only as a supporting indicator, when used correctly, CTR can become a powerful tool for brand building and campaign optimization. Let’s explore how to make the most of it.

Most of you will agree that Performance Max campaigns work smoothly. But do they really bring MAXimum results as it's stated in their name? There is much more potential you can discover only by changing your approach.

One of the most important metrics indicating the effectiveness of your campaigns is cost per action (CPA). It measures how much you pay for each conversion. By minimizing CPA, the effectiveness of your campaigns increases. So why not focus on it?