The Dotidot Blog

Discover the place where performance marketers find all their answers

Popular Stories

Categories

Marketing Strategy

Analytics and Insights

Social Commerce

What’s the best Performance Max Structure?

Performance Max (PMax) campaigns have transformed how eCommerce brands leverage automation for growth. But while the promise of Google’s machine learning sounds simple: “just upload your assets and let the algorithm do the work”, the reality is that structure still matters a lot.

Social Commerce

Driving better performance on Meta: Why Dotidot is shifting to Advantage+ Shopping

At Dotidot, we’ve always focused on helping brands and marketers get the most out of their Meta advertising. Advantage+ Shopping now delivers significantly higher return on ad spend compared to Dynamic Product Ads (DPAs).

A monthly boost of marketing news, tips and tricks sent to your inbox.

We will make you a better marketer for free. Our newsletter will keep you updated!

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

Latest Stories

Upcoming webinars

Discover the core principles of performance marketing, automation, and feed management from our marketing experts.

See available dates

Google’s Smart Shopping Campaigns Are Coming to an End

Smart campaigns in Google Shopping are done for—Google is ending their support by September 30, 2022. By that date it won't be possible to create any new Smart campaigns. But there is an easy solution.

We’re All Grown Up. We’re 7 Now!

Which is a wonderful age for a start-up. We’ve been through a lot, accomplished many things, and still have many plans left to carry out. Let’s take a brief look at the past and see what the future might hold.

Dotidot's ETA to RSA Wizard

As early as the end of June 2022, Google will make it impossible to create new and modify existing expanded text ads (ETAs), leaving only responsive ads (RSAs) as an option for creating ads in search. What's the best way to prepare for this news with Dotidot and how to control RSA ads?

Dotidot receives an investment from Ondrej Fryc's Reflex Capital

Christmas shopping also involved the Czech startup scene. On 21 December 2021, Reflex Capital, Ondrej Fryc's investment fund, made an equity investment in PPC Bee (now Dotidot), which develops and operates its own eponymous application for automating and managing digital campaigns.

Try Dotidot, the ultimate
performance marketing solution.

Create your account for free, no credit card needed.

Footer image