Note: This feature is currently available only to merchants and users in the United States. OpenAI plans to expand to additional regions in the coming months. And Dotidot will be ready!

What is ChatGPT Shopping?

ChatGPT Shopping lets users search for and buy products naturally, by describing what they’re looking for. When someone types “a ceramic mug under 50 dollars” or “a durable carry-on suitcase”, ChatGPT shows a selection of relevant products from platforms like Etsy or Shopify (and later any other platform) based purely on relevance, not advertising spend.

If a product supports Instant Checkout, the shopper can confirm payment and delivery details right inside ChatGPT. The purchase is complete, and the order flows directly to the merchant just like any other e-commerce sale.

How Instant Checkout works

When shoppers click Buy, ChatGPT opens a secure checkout window powered by Stripe. They can pay with a credit card, Apple Pay, Google Pay, or Link.

Everything is handled safely, and merchants still manage:

• order confirmation
• payment processing
• shipping and returns

The sale happens in ChatGPT, but the relationship stays with you as the merchant and you handle the rest of the process within your e-commerce platform.

A new term you will hear: Agentic Commerce

Behind ChatGPT Shopping is a new concept called Agentic Commerce.It means that AI agents can help people shop and buy on their behalf.

Instead of browsing websites, customers describe what they want, and the AI finds, compares, and completes the purchase securely. This new approach is powered by the Agentic Commerce Protocol (ACP), a set of standards built by OpenAI and Stripe to make AI-to-store transactions safe and consistent.

You do not need to understand the code behind it. You just need to know that ACP connects your product feed to ChatGPT’s shopping results.

Why it matters for merchants

This is a new sales channel. ChatGPT is becoming a place where people not only look for ideas but also make purchases instantly.

That means:

• Higher purchase intent because people chatting are ready to buy
• Fair visibility because results depend on product relevance and data quality, not ad budgets
• Faster checkout with fewer steps and higher conversion rates

Expect conversions like never before. Every ChatGPT shopper starts with intent and finishes the purchase in just a few clicks.

The key to success is a high-quality product feed that is accurate, complete, and easy for ChatGPT to understand.

How to start 

Again, keep in mind that this feature is currently available only in the U.S. for U.S. merchants.

1. Apply to become a Merchant on ChatGPT at https://chatgpt.com/merchants 
2. Make sure your product feed is ready for ChatGPT Shopping. Since Dotidot prepares your feed automatically, simply check that option in your export settings.
3. Confirm that your store is (or will be) ready for API-based payments.
4. Once approved by OpenAI, create a Feed in Dotidot and connect it to ChatGPT.
5. Follow any additional setup steps provided by OpenAI for Instant Checkout and API payment integration.

Coming soon: How Dotidot helps you get ready

This is where Dotidot comes in. We will be introducing a new Feed Export for ChatGPT Shopping built around the same standards used by OpenAI and Stripe. You can easily generate feeds that ChatGPT understands without custom development or guesswork.

With Dotidot’s export, you can:

• Create ChatGPT Shopping-ready feeds in just a few clicks
• Keep your data fresh and accurate so products show up correctly
• Include all the right details such as names, prices, availability, and images

Dotidot makes it simple for your products to appear in ChatGPT Shopping and prepares you for the future of AI-driven commerce.

ChatGPT Shopping is only the beginning

As AI assistants become part of everyday life, they will help people find, compare, and buy products more naturally than ever before. Merchants who act early will have the advantage, and Dotidot is here to make sure you are one of them.