Ochutnej Ořech had solid PPC management running the show. But as the product portfolio grew, performance hit its limits. Performance Max campaigns were only working with part of the catalog, while routine maintenance was consuming hours of the team's time every week.
Together with Dotidot, they set up an automated system that promotes their full product catalog, focuses budget on the most profitable products, and runs without constant manual work.
Ochutnej Ořech is a Czech e-commerce retailer specializing in nuts, dried fruits, and healthy snacks. The brand operates primarily in the Czech Republic and Slovakia, with plans to expand into Poland and Hungary, and manages a wide product catalog across its Performance Max and Search campaigns.
When Ochutnej Ořech came to Dotidot, we analyzed their portfolio with Product Analytics. This is how we discovered that their PMax campaigns were only promoting 30–40% of their full product catalog. The rest of the products were simply not getting any visibility: No impressions, no clicks, no sales. A large part of their inventory was sitting unused in campaigns that had no way to surface it.
On top of that, keeping the campaigns running required 10–12 hours of manual work every week. The team was spending most of that time on routine maintenance rather than strategy. Scaling into new markets under these conditions was possible, but slow, risky, and hard to control.
Dotidot replaced manual maintenance with a robust system driven by real product-level data rather than gut feel.
POAS-driven campaigns work like ROAS, but use profit instead of revenue, making sure every product gets the most out of its budget. The client already had this in place, so the real upgrade was adding deeper segmentation, giving each product group its own tailored strategy instead of treating them all the same.
Net profit more than doubled year over year. 150% net profit growth while conversions grew by 124%, impressions increased by 83%, and the number of active campaigns increased 4 times to resurrect dead products.
The same approach delivered strong results on the second market too. 72% net profit while conversions grew by 49% and traffic increased by 68%, confirming the model works beyond the core market and is ready to scale further.
Across both markets, the results point to the same conclusion: when the full product catalog is activated and budget follows profit rather than revenue, growth follows. The 83% increase in impressions in the Czech Republic alone shows how much potential was sitting unused before. Products that were invisible in campaigns are now actively contributing to sales.
Meanwhile, over 40 hours of manual work per month were eliminated, freeing the team to focus on strategy and expansion rather than routine maintenance.
With a proven model running successfully in the Czech Republic and Slovakia, the next move is expansion to Poland and Hungary. The PMax segmentation blueprint can be deployed immediately for a fast start, while Dotidot's Image Editor will give Ochutnej Ořech a visual edge over local competition through dynamic ad creatives in Meta campaigns.
