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Smart campaigns in Google Shopping are done for—Google is ending their support by September 30, 2022. By that date it won't be possible to create any new Smart campaigns. But there is an easy solution.

In recent years Google has been paying a lot of attention to broad match keywords. And the recent update has changed many things. Broad match now becomes the default match type for you. And it makes perfect sense.

Stay up to date with the latest PPC and performance marketing updates from Google, Meta, Microsoft, and more. Explore key ad platform changes, new features, and strategic insights for November 2025.

Stay up to date with the latest PPC and performance marketing updates from Google, Meta, Microsoft, and more. Explore key ad platform changes, new features, and strategic insights for October 2025.

With ChatGPT Shopping and its new Instant Checkout, customers can now discover and buy products directly within their chat conversations. No ads, no redirects, no long checkout forms. Just a simple chat that turns into a sale.

After more than two years, Dotidot is announcing a leadership transition: Petra Pacáková is stepping down as CEO, and founder Pavel Vachek is returning to lead the company into its next chapter.

Over the past few years, Google has been steadily giving more control back to PPC specialists, and 2025 will be no exception. While AI now plays a bigger role in content creation, Google is also making Performance Max less of a black box by introducing more customization options.