This week, screenshots surfaced showing that OpenAI is testing a fully functional Ads Manager for ChatGPT, a self-serve dashboard where marketers can create campaigns, set bids, choose objectives, and monitor performance in real time.

In January 2026, Google launched something called Universal Commerce Protocol (UCP). If you work in marketing, SEO, or e-commerce, you might have heard it described as: “That new AI checkout thing in Google.” Understandable, but wrong.

Smart campaigns in Google Shopping are done for—Google is ending their support by September 30, 2022. By that date it won't be possible to create any new Smart campaigns. But there is an easy solution.

With ChatGPT Shopping and its new Instant Checkout, customers can now discover and buy products directly within their chat conversations. No ads, no redirects, no long checkout forms. Just a simple chat that turns into a sale.

In recent years Google has been paying a lot of attention to broad match keywords. And the recent update has changed many things. Broad match now becomes the default match type for you. And it makes perfect sense.

Stay up to date with the latest PPC and performance marketing updates from Google, Meta, Microsoft, and more. Explore key ad platform changes, new features, and strategic insights for January 2026.

Stay up to date with the latest PPC and performance marketing updates from Google, Meta, Microsoft, and more. Explore key ad platform changes, new features, and strategic insights for December 2025.

Stay up to date with the latest PPC and performance marketing updates from Google, Meta, Microsoft, and more. Explore key ad platform changes, new features, and strategic insights for November 2025.