Running a Performance Max campaign requires not only a product feed but also a variety of creative assets such as headlines, descriptions, images, and videos. In this article, we'll explore whether it's worth focusing on content creation and how to prepare the most engaging content for your campaigns.

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In recent years Google has been paying a lot of attention to broad match keywords. And the recent update has changed many things. Broad match now becomes the default match type for you. And it makes perfect sense.

The Czech SaaS platform Dotidot has unveiled Product Analytics, a new solution that answers a question most e-commerce teams have never been able to clearly address: Which individual products genuinely generate profit, and which ones silently drain marketing spend?

When creating responsive search ads in Google Ads, one of the first things you’ll notice is the Ad Strength indicator. Ranging from Incomplete to Excellent, this metric is designed to guide advertisers in building better ads. But while Google promotes Ad Strength as a helpful diagnostic tool, the marketing community remains divided on how much weight it truly deserves.

Your bestselling products already have a significant advantage: your audience loves them. However, there may still be untapped opportunities. By segmenting your bestsellers and launching separate campaigns, you can significantly boost their sales. Here’s how to make it happen.

In this guide, we explore a powerful ROAS-based strategy for Performance Max campaigns, showing how to prioritize your best performing products over others. This strategy allows you to squeeze the maximum of their potential in ad systems.

Managing product feeds can feel complicated, especially when you have to handle many feeds for different channels. Mistakes happen, but the good news is that most of them can be avoided if you know what to look out for.