Google is now warning advertisers when the Google Tag is missing by marking campaigns as “Eligible (Limited)” in the Status column. Google notes that ads may serve a smaller audience and recommends installing the tag to enable proper optimization. This change, first seen in new Search campaigns, may signal a broader push away from legacy tracking setups toward full tagging.
Google has rolled out campaign total budgets for Search, Performance Max, and Shopping campaigns in open beta. Advertisers can now set a fixed budget for a specific date range, making it easier to manage launches, sales, and short-term promotions. The feature removes the need for daily budget changes while helping ensure spend is used efficiently without overshooting the total budget.
Google Ads is updating its YouTube campaign objective naming to better reflect outcomes. The former Awareness & Consideration goal is now called YouTube reach, views, and engagements, highlighting the three main results advertisers can expect from YouTube ads. The change is aimed at improving transparency for top- and mid-funnel campaigns and is currently rolling out, with the old label still visible in some accounts.
New data exclusion options have been added to Performance Max campaigns, allowing advertisers to exclude Website Visitor and Customer Match lists. This means remarketing audiences can be fully removed, not just used as signals. Found under campaign settings in the data exclusions section, the update gives marketers clearer control over prospecting versus remarketing strategies and makes PMax more flexible for advanced use cases.
Google Ads has launched a new Experiment Center, a centralized hub that brings Experiments and Lift Studies into one dashboard. The update makes it easier to test bidding, targeting, and creatives, as well as measure brand, search, and conversion lift. By unifying setup and results in one place, Google aims to simplify testing workflows and help advertisers act on insights faster.
Google Ads is replacing its traditional support contact form with an AI-powered chatbot, making AI the default first step for advertiser support. Users are now guided through an automated chat that suggests fixes and help articles, with human support available only through escalation. The rollout signals a clear shift toward an AI-first support model and changes how advertisers access assistance moving forward.
Google Ads has introduced multi-party approval, a new security feature that requires a second administrator to approve sensitive account changes. This applies to actions like adding or removing users and changing user roles, with requests reviewed directly inside the platform and expiring after 20 days. The update should reduce the risk of account takeovers, though it may add some operational chaos for agencies managing multiple accounts.
Microsoft Advertising has increased the search theme limit in Performance Max campaigns from 25 to 50 per asset group. The update aligns Microsoft PMAX more closely with Google Ads and gives advertisers more flexibility to guide automation. Search themes can now be combined with LinkedIn profile targeting and impression-based remarketing, making this change especially useful for accounts with large or complex product catalogs.
Content targeting is now generally available in Microsoft Audience Ads. Advertisers can now target specific placements across MSN, Outlook, Edge, and Microsoft Casual Games, or choose topic-based categories like Finance, Travel, and Health. The update also includes a new content targeting report, supporting brand-safe, context-based advertising without relying on audience signals.
Microsoft Ads has announced the Publisher Content Marketplace, a new platform that lets publishers license premium content for use in AI-driven products like Copilot. The marketplace creates a transparent system where publishers control licensing terms and get paid based on how their content is used, while AI builders gain access to high-quality, licensed sources.
Meta will begin rolling out ads on Threads to users worldwide next week, expanding advertiser access to a platform with over 400 million monthly active users. Ads can be run through Advantage+ or manual setups and support image, video, carousel, and 4:5 formats, managed alongside Facebook, Instagram, and WhatsApp campaigns.
Product Analytics is one of the most popular features inside Dotidot, and we wanted to make it available to everyone. It will be part of Dotidot Tools, a set of features you can use for free, with the option to unlock more advanced functionality for a small fee.
If you want to analyze your product portfolio and identify areas for improvement at no cost, click the link and give it a try.
