“Searched result”

With ChatGPT Shopping and its new Instant Checkout, customers can now discover and buy products directly within their chat conversations. No ads, no redirects, no long checkout forms. Just a simple chat that turns into a sale.

We joined the biggest PPC event in Europe, both on-site and online, to catch the latest strategies and real-life case studies from across the continent. Among dozens of sessions, a few stood out to our experts the most.

When creating responsive search ads in Google Ads, one of the first things you’ll notice is the Ad Strength indicator. Ranging from Incomplete to Excellent, this metric is designed to guide advertisers in building better ads. But while Google promotes Ad Strength as a helpful diagnostic tool, the marketing community remains divided on how much weight it truly deserves.

CTR (Click-Through Rate) is one of the fundamental metrics in online marketing. While often seen only as a supporting indicator, when used correctly, CTR can become a powerful tool for brand building and campaign optimization. Let’s explore how to make the most of it.

ROAS strategy is focusing on product performance, profit margin strategy on the profit. But if there was a strategy that combines the best of both? A strategy that combines the performance with profitability altogether? We have good news for you, this is what POAS is all about.

At Dotidot, we’ve always focused on helping brands and marketers get the most out of their Meta advertising. Advantage+ Shopping now delivers significantly higher return on ad spend compared to Dynamic Product Ads (DPAs).

Performance Max (PMax) campaigns have transformed how eCommerce brands leverage automation for growth. But while the promise of Google’s machine learning sounds simple: “just upload your assets and let the algorithm do the work”, the reality is that structure still matters a lot.

After more than two years, Dotidot is announcing a leadership transition: Petra Pacáková is stepping down as CEO, and founder Pavel Vachek is returning to lead the company into its next chapter.