“Searched result”

Performance Max (PMax) campaigns have transformed how eCommerce brands leverage automation for growth. But while the promise of Google’s machine learning sounds simple: “just upload your assets and let the algorithm do the work”, the reality is that structure still matters a lot.

Running a Performance Max campaign requires not only a product feed but also a variety of creative assets such as headlines, descriptions, images, and videos. In this article, we'll explore whether it's worth focusing on content creation and how to prepare the most engaging content for your campaigns.

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Man, how did your competitor manage to add a picture, phone number, and information on special offers to their ad? By using ad assets in their Google Ads. Additional information and visual elements can secure more clicks.

Smart campaigns in Google Shopping are done for—Google is ending their support by September 30, 2022. By that date it won't be possible to create any new Smart campaigns. But there is an easy solution.

As New Years approaches, many of us begin to take stock. Did I fulfill my resolution for this year? And what will I accomplish in the next year? And CEO Pavel Vachek did the same thing for us.

In recent years Google has been paying a lot of attention to broad match keywords. And the recent update has changed many things. Broad match now becomes the default match type for you. And it makes perfect sense.

The Czech SaaS platform Dotidot has unveiled Product Analytics, a new solution that answers a question most e-commerce teams have never been able to clearly address: Which individual products genuinely generate profit, and which ones silently drain marketing spend?