“Searched result”

Stay up to date with the latest PPC and performance marketing updates from Google, Meta, Microsoft, and more. Explore key ad platform changes, new features, and strategic insights for November 2025.

Stay up to date with the latest PPC and performance marketing updates from Google, Meta, Microsoft, and more. Explore key ad platform changes, new features, and strategic insights for October 2025.

Most marketing teams regularly review campaign performance such as CTR, CPC, ROAS, and revenue. But when you look one level deeper, below the campaign or ad group, you may find something surprising.

ROAS strategy is focusing on product performance, profit margin strategy on the profit. But if there was a strategy that combines the best of both? A strategy that combines the performance with profitability altogether? We have good news for you, this is what POAS is all about.

With ChatGPT Shopping and its new Instant Checkout, customers can now discover and buy products directly within their chat conversations. No ads, no redirects, no long checkout forms. Just a simple chat that turns into a sale.

We joined the biggest PPC event in Europe, both on-site and online, to catch the latest strategies and real-life case studies from across the continent. Among dozens of sessions, a few stood out to our experts the most.

When creating responsive search ads in Google Ads, one of the first things you’ll notice is the Ad Strength indicator. Ranging from Incomplete to Excellent, this metric is designed to guide advertisers in building better ads. But while Google promotes Ad Strength as a helpful diagnostic tool, the marketing community remains divided on how much weight it truly deserves.

CTR (Click-Through Rate) is one of the fundamental metrics in online marketing. While often seen only as a supporting indicator, when used correctly, CTR can become a powerful tool for brand building and campaign optimization. Let’s explore how to make the most of it.