“Searched result”

Optimizing your PPC at the product level is key not only for Performance Max campaigns but for all campaigns. It breaks down performance to the finest details. While most products generate sufficient performance, some may not. And they deserve to get another shot.

One of the most effective Performance Max strategies is launching a dedicated campaign for new products. This approach gives your products the spotlight they need, setting the foundation for strong future performance.

Your bestselling products already have a significant advantage: your audience loves them. However, there may still be untapped opportunities. By segmenting your bestsellers and launching separate campaigns, you can significantly boost their sales. Here’s how to make it happen.

In this guide, we explore a powerful ROAS-based strategy for Performance Max campaigns, showing how to prioritize your best performing products over others. This strategy allows you to squeeze the maximum of their potential in ad systems.

One of the things you need to know about your product is how they perform. While many specialists try to boost the spotlight of the best performing products, there could still be hidden potential in those without clicks or impressions.

Most of you will agree that Performance Max campaigns work smoothly. But do they really bring MAXimum results as it's stated in their name? There is much more potential you can discover only by changing your approach.

Meta is gradually retiring Dynamic Product Ads, and many advertisers are already feeling the impact. DPAs are also being discontinued in Dotidot. If you still rely on them, now is the time to start planning your next move.

Managing product feeds can feel complicated, especially when you have to handle many feeds for different channels. Mistakes happen, but the good news is that most of them can be avoided if you know what to look out for.