One of the things you need to know about your product is how they perform. While many specialists try to boost the spotlight of the best performing products, there could still be hidden potential in those without clicks or impressions.

CTR (Click-Through Rate) is one of the fundamental metrics in online marketing. While often seen only as a supporting indicator, when used correctly, CTR can become a powerful tool for brand building and campaign optimization. Let’s explore how to make the most of it.

One of the most important metrics indicating the effectiveness of your campaigns is cost per action (CPA). It measures how much you pay for each conversion. By minimizing CPA, the effectiveness of your campaigns increases. So why not focus on it?

Optimizing your PPC at the product level is key not only for Performance Max campaigns but for all campaigns. It breaks down performance to the finest details. While most products generate sufficient performance, some may not. And they deserve to get another shot.

Your bestselling products already have a significant advantage: your audience loves them. However, there may still be untapped opportunities. By segmenting your bestsellers and launching separate campaigns, you can significantly boost their sales. Here’s how to make it happen.

In the dynamic world of online advertising, automation stands out as a key driver of efficiency and success. It not only cuts down on the manual work but also brings in awesome results. Let's introduce some basic automation strategies you can use.