Google Ads

Introduced during the Google Marketing Live 2023 event, Demand Gen campaigns are designed to engage potential customers by delivering visually compelling ads across YouTube, Google Discover, and Gmail.

Our mission is to empower you not just to survive, but to thrive. With insights from our blog, you'll be primed to tackle PPC with confidence, adapting strategies like a pro. We're committed to delivering the freshest PPC news, top-tier updates, optimization tactics, and game-changing tips each month. Let's get into it 👇

The latest update to Dotidot's Performance Max campaigns deserves its own blog post. In many ways, it can help marketers improve the performance of their entire account and finally overcome some of the Pmax disadvantages. The black box has been opened. Take a look at what has changed.

Smart campaigns in Google Shopping are done for—Google is ending their support by September 30, 2022. By that date it won't be possible to create any new Smart campaigns. But there is an easy solution.

Quality Score (QS) is a metric that Google uses to evaluate the quality of your ads. It is measured on a scale from 1 to 10, with 10 being the highest score. A higher Quality Score suggests your ad is more relevant to users' search queries compared to competitors’ ads. A lower Quality Score indicates there are areas that need improvement.

You're a ppc specialist, right? You probably focus a lot on your campaigns efficiency. This means not only identifying profitable keywords but also eliminating the ones that cost you money without delivering returns. This is where negative keywords come into play.

We already know how Responsive Search Ads work. Now you might want to know how to increase not only the click-through rate but also conversions. Let's go over some best practices, tips, and tricks to make the most of this modern ad format.

Your success in PPC advertising depends on several factors, including audiences, content, bidding, products, and keywords. This article focuses on keywords, match types, and best practices. Even skilled marketers might learn something.