Google Ads is Google’s online advertising platform that allows businesses to promote their products or services across Google Search, YouTube, and millions of partner websites. By using a pay-per-click (PPC) model, advertisers bid on keywords and audiences so their ads appear when potential customers search for related topics. Google Ads helps brands increase visibility, drive targeted traffic, and generate leads or sales while maintaining full control over budget, targeting, and performance tracking. Its advanced tools (such as keyword targeting, audience segmentation, remarketing, and conversion measurement) make it one of the most effective and measurable digital advertising solutions available today.