Reporting

And how Product Analytics finally solves it. For years, marketers have trusted automation to make sense of complexity. Yet behind every “smart” campaign lies a structural data problem—one that hides inefficiency, distorts performance, and buries real growth potential.

Most marketing teams regularly review campaign performance such as CTR, CPC, ROAS, and revenue. But when you look one level deeper, below the campaign or ad group, you may find something surprising.

Have you noticed that your GA4 reports aren't displaying campaign names correctly? Instead, a significant portion of traffic, purchases, and value might be attributed to "(organic)" and "(not set)" campaign names. Here's how you can easily resolve this issue.

For marketers, identifying the time and page that led to a conversion is relatively easy. However, understanding the "why" behind the conversion is a much harder task. To get a clear picture, you need to understand the user's journey before the conversion happened.