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Analytics and Insights
PPC
How to fix (organic) and (not set) generic campaign names in Google Analytics 4
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Have you noticed that your GA4 reports aren't displaying campaign names correctly? Instead, a significant portion of traffic, purchases, and value might be attributed to "(organic)" and "(not set)" campaign names. Here's how you can easily resolve this issue.
Analytics and Insights
Marketing Strategy
Understanding attribution modeling in marketing
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For marketers, identifying the time and page that led to a conversion is relatively easy. However, understanding the "why" behind the conversion is a much harder task. To get a clear picture, you need to understand the user's journey before the conversion happened.
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