NOW LIVE: Game-changing Performance Max update

The latest update to Dotidot's Performance Max campaigns deserves its own blog post. In many ways, it can help marketers improve the performance of their entire account and finally overcome some of the Pmax disadvantages. The black box has been opened. Take a look at what has changed.

Marek Turnhofer

August 5, 2024

We've listened. Our clients, along with other skilled marketers, have spoken.

As PPC Specialists we have often faced numerous challenges when building PPC campaign strategies that now must include Performance Max, especially for the Shopping network. Complicated methods of product bucketing and labeling, lack of data, and the analytical black box have always made Pmax management difficult.

Tom Kraus, PPC specialist & Automation strategist

But this changes now.

Here is a complete list of changes and everything you can do with Performance Max campaigns now. Even users with active campaigns will find many useful new features. So stay tuned!

1/ New feature: Performance Max importer

If you're already running Performance Max campaigns in Google Ads and want to enhance their performance or make tweaks without losing any data, historical performance, algorithm patterns, or assets, we have great news for you.

With the Performance Max importer, you can:

Import your existing campaigns with just a few clicks
Transfer all assets, content, products, and more
Keep your campaigns intact in the Ad system
Preserve all data and avoid disrupting the algorithm

To import your existing campaigns, select Performance Max importer on campaign creation modal

2/ Update: Improved conditions for product selection

Let’s face it: many PPC specialists had to switch to Performance Max as a replacement for Smart Shopping campaigns. Most Performance Max strategies require extensive product optimization, including bucketing products by margins, specific channels, overall performance, ROAS, and more, which can be quite a labor to launch and maintain.

Dotidot simplifies this process, regardless of your strategy. With our improved Conditions 2.0, you can optimize your Performance Max campaign in any way you need. Easily categorize your products by current and past performance, margin groups, or use our predefined rules to highlight the top 100 or top 10% of products by revenue or ROAS.

3/ New feature: Third party scripts and updated dashboard to uncover the black box

In the updated dashboard, you'll find more than just the basic metrics you’re used to. We’ve added Placement performance so you can easily see which Performance Max channel delivers the best results. You can also review the performance of all your assets.

To review placement and asset performance, simply visit your campaign dashboard

But that’s not all. Based on your feedback, we’ve also integrated the most popular Performance Max reporting scripts. By navigating to Insights, you can access:

Brand performance report analyzes the share of branded and non-branded search queries
Category search terms report organizes search terms into categories, aggregating metrics such as impressions, clicks, conversions, and conversion value.
Search terms report gives you detailed metrics on each keyword, helping you identify trending keywords, non-converting ones, and keyword overlaps.

Insights provide a detailed Search Term performance report. Enter your brand keywords and download what you need.

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Watch Simon's video introduction to Performance Max Insights:

4/ New benefit: CSS program for 20% discount on each click

As long-term Google partners, we've launched our own Comparison Shopping Service (CSS). This completely FREE service for all our clients can save you 20% on each click. You can use these savings to outbid competitors and enhance your campaign performance.

Running (or planning to run) a Performance Max campaign and want to join our CSS program? Contact your Customer Success Manager or email us at info@dotidot.io.

For more information, visit our CSS program page.

5/ More reasons to try Dotidot

There were already plenty of reasons to try Dotidot before. Let’s also highlight features and benefits that were not part of the latest release or recent updates.

Data enrichment and complex feed management

A successful PPC strategy relies on accurate and well-structured data. You don't need any other tools to prepare the best feed for any channel, especially PPC Ad systems. Here’s what you can do:

Create dynamic rules and expressions to optimize, transform and filter your product feeds at scale.
Enrich your feeds with third party data like Google Analytics, Meta insights, custom Google Sheets and more
Scrape data directly from your website if it isn’t available elsewhere
And much more.

Learn more about Feed management and data enrichment.

Automated PPC structure

Performance Max campaigns work best when integrated with other campaign types such as DSA, Search, Shopping, and Display. By using automation rules, you can build a dynamic structure that adapts easily to inventory changes, current performance, or audience shifts.

Visit the PPC automation page to discover everything you can achieve with our automation platform.

6/ Limited offer: Try Performance Max campaigns FREE for 6 months

We want you to succeed. This is why we came up with this special offer.

For new campaigns: For 6 months, any new Performance Max campaigns won’t count towards your subscription limit.
For existing campaigns: Your subscription limits of existing campaigns will be frozen for 6 months and will not increase even if your Performance Max campaign spend grows.

Feel free to launch as many new campaigns as you like. It's FREE from now. Visit our Performance Max automation page to learn more.

Summary

The days of relying entirely on algorithms are over. Marketers have learned that maintaining some level of control is crucial for achieving better results. Dotidot puts the power back in your hands. Take advantage of our limited-time offer and try Performance Max campaigns with Dotidot for free.

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