Data & Feeds

A compelling product name is your gateway to customer engagement, click-through rates, and overall channel performance. It serves as the first impression alongside the product image, influencing not only how your product is perceived but also its discoverability through search engines. Let's delve into the art of creating product names that truly convert.

Managing product feeds can feel complicated, especially when you have to handle many feeds for different channels. Mistakes happen, but the good news is that most of them can be avoided if you know what to look out for.

Many marketers view SEO and PPC as separate disciplines, but in reality, they share many similarities and can work together to drive better results. Both strategies aim to increase the visibility of your content, services, or products in search engine results. As performance marketers, we can use key SEO techniques to boost the effectiveness of our campaigns. How?

Google has introduced a revamped version of Google Merchant Center, now known as Merchant Center Next. This update brings not only a fresh user interface but also various changes to features. Expected to roll out in the first half of 2024, this update promises a user-friendly experience for businesses of all sizes. Let's dive into that.