Many marketers view SEO and PPC as separate disciplines, but in reality, they share many similarities and can work together to drive better results. Both strategies aim to increase the visibility of your content, services, or products in search engine results. As performance marketers, we can use key SEO techniques to boost the effectiveness of our campaigns. How?

Google has introduced a revamped version of Google Merchant Center, now known as Merchant Center Next. This update brings not only a fresh user interface but also various changes to features. Expected to roll out in the first half of 2024, this update promises a user-friendly experience for businesses of all sizes. Let's dive into that.